Digital Product Manager

Digital Product Manager – Personalization and Analytics Platforms

Data-driven digital product leader to manage our analytics and personalization platform portfolio. This role is responsible for driving the strategy, development, and performance of data-enabling technologies that power personalized, omnichannel guest experiences. The ideal candidate brings deep expertise in digital measurement strategy, analytics platform ownership (e.g., Google Analytics, Mixpanel), and cross-functional collaboration to turn data into actionable insights across web, mobile, and in-store touchpoints. This position plays a critical role in aligning product decisions with business intelligence and customer engagement goals.

Key Responsibilities:

• Digital Product Ownership: Lead the strategy, development, and continuous improvement of a portfolio of products supporting marketing technology, digital, loyalty, personalization, and data platforms.
• Omnichannel Enablement: Drive product initiatives that support cross-functional activation of personalized and relevant guest experiences across a variety of channels including mobile app, web, in-store kiosks, email, SMS, and digital fuel pump screens.
• Analytics Platform Stewardship: Serve as primary owner and point of contact for web and product analytics platforms (e.g., Adobe Target, Google Analytics, Mixpanel), partnering closely with Business Enablement and Advanced Analytics teams to support measurement planning, reporting requirements, and implementation documentation (BRDs, SDRs) in a consistent and maintained manner.
• KPI Alignment & Roadmapping: Define and manage product KPIs, ensuring they are mapped directly to Pilot's strategic growth and guest engagement objectives. Develop and maintain product roadmaps in alignment with business priorities.
• Cross-Functional Leadership: Collaborate with stakeholders across Marketing, Technology, Loyalty, Data Science, and Operations to deliver scalable, personalized experiences and enhance the digital guest journey.

Qualifications:

• Strong understanding of customer data platforms, digital analytics, A/B testing, and marketing automation technologies
• Hands-on experience managing analytics tools such as Adobe Target, Google Analytics and Mixpanel, with an understanding of tracking strategies and reporting workflows
• Knowledge of marketing engagement tools including Branch.io and Alchemer
• Proven ability to influence without authority and manage multiple initiatives across cross-functional teams
• Excellent communication and stakeholder management skills