Marketing Manager

Marketing Manager Non-Union Position Marketing & Channel Development; Portland,Oregon (US-OR) Hybrid schedule available for Oregon & Washington residents. Regular FT, Exempt Posting # 5639 About Us: At NW Natural, we offer more than rewarding career opportunities and a vibrant, inclusive work culture. We invite you to join us in providing safe and reliable utility services and renewable energy to better the lives of the communities we serve. Our vision is to be the leader in service excellence, innovation and environmental stewardship for our customers, while building on our strengths as a trusted energy provider and environmental leader for our industry. In addition to environmental stewardship, we're also deeply committed to Diversity, Equity and Inclusion at NW Natural. Our DEI Council started 21 years ago, and today we continue to foster a culture where all employees can experience a sense of belonging, shared purpose and possibility. NOTE: Employees based at our Headquarters are required to work on-site a minimum of three days per week. Specific inoffice days may vary by team and business needs. This hybrid schedule supports collaboration, connection, and engagement while also offering flexibility for remote work. Position Summary: This role is responsible for the development and execution of NW Natural marketing strategies and programs with primary emphasis on cross-channel direct response efforts targeting residential and commercial customers. The Marketing Manager leads the planning, development, and execution of marketing strategies and campaigns, using data-driven analysis and financial evaluation to inform decisions and maximize business outcomes. This position is accountable for establishing campaign objectives, tracking performance, and optimizing strategies to improve customer retention, encourage adoption of new services and equipment offerings, and support targeted customer growth initiatives. The role also leads development and implementation of direct response marketing capabilities, best practices, and processes. Responsibilities include building and developing marketing team expertise while leveraging AI-enabled tools and workflows to enhance audience targeting, campaign personalization, testing, performance measurement, and next-best-action marketing strategies. Essential Duties & Responsibilities: Leads and develops marketing team members, with responsibility for coaching, training, performance management, and talent acquisition. Fosters a high-performing, collaborative team environment while supporting employee growth, accountability, high-level of customer service, and achievement of business objectives. Allocates resources (people and financial) to achieve marketing objectives. Primary emphasis on cross-channel direct response marketing programs (email, direct mail, digital, outbound calling, paid media, website journeys, partner channels). The role is accountable for delivery of short and long-term marketing programs: Customer reactivation and customer retention campaigns Single Family Home New Construction marketing New gas service or equipment customer adoption programs Marketing programs to support HVAC and Hearth channel partners Various other marketing programs as needed. Leads the development and execution of direct response marketing capabilities, processes, and best practices. Responsibilities include customer data analysis and enhancement, audience segmentation and targeting, campaign automation, test-and-learn optimization, performance analytics, and next-best-action planning. This role partners closely with internal technology and customer experience teams and is responsible for identifying, engaging, and managing third-party agencies and vendors as needed to support marketing objectives. Oversees the NW Natural Service Solutions channel partner equipment service referral program. Collaborates with Community Relations to enhance the NW Natural interests and activities that support marketing objectives. Collaborates with Corporate Communications to develop and execute integrated marketing and communications plans that support promotional campaigns. Ensures consistent messaging, coordinated campaign delivery, and alignment of market positioning across channels and customer audiences as well as alignment with NW Natural messaging objectives. Works closely with the NW Natural research manager and the marketing team data analyst as well as third-party data sources to conduct data analysis, leverage customer insights, and complete performance measurement that supports marketing strategies and campaigns. Utilizes data, analytics tools and reporting platforms to evaluate campaign effectiveness and track key performance indicators (KPIs) that inform decisions. Data will be used for lead generation, segmentation strategy, message development, and for reporting campaign results. Applies data-driven insights to optimize campaign performance and maximize marketing budget effectiveness. Responsible for developing and managing marketing measurement frameworks and performance analytics to evaluate campaign effectiveness and business impact. Monitors and analyzes key metrics, including campaign ROI, cost per acquisition/conversion, equipment adoption rates, customer response, and channel performance, using insights to optimize marketing strategies, improve results, and inform future investment decisions. Builds positive relationships with contractors, builders and NW Natural departments. Ensures resolution and mediation of problems between internal and external stakeholders. Prepares budget, analyzing costs/benefits; continuously evaluates cost reductions and financial performance enhancement opportunities. This position may require some travel in region and North America. Qualifications: Bachelor degree in business, marketing, communications or other related field or equivalent combination of education, training and experience. MBA is a plus but not required. 5-10 years of progressively responsible cross-channel direct response marketing experience including expertise in customer targeting, direct marketing automation, testing, analysis practices and techniques. Demonstrated ability to develop and execute marketing strategies and programs to meet organizational objectives. Digital marketing experience with a focus on email marketing, social media marketing, content marketing strategy and development, as well as search engine marketing (SEM), search engine optimization (SEO). Demonstrated ability to plan, execute, and optimize digital campaigns that drive customer engagement, lead generation, and business results. Experience with emerging direct marketing trends, including execution of direct marketing AI-assisted practices. Requires demonstrated leadership experience in directing and leading a team; delegating and coordinating team activities with a strategic focus; skill and commitment to coaching and developing team members. Demonstrated ability to develop and manage marketing functions then coach and motivate others to successfully implement. Ability to think strategically. Skilled at defining issues, selecting and organizing appropriate information, presenting recommendations to leadership and identifying alternative solutions. Understanding of utility industry dynamics and conditions (including utility regulation and rate making) preferred but not required. Demonstrated leadership, interpersonal, consensus building and presentation skills including a proven ability to interface with all levels including executive management. Demonstrated business acumen and reasoning skills through effective oral and written communications, research and analysis, technical documentation and report preparation and delivery of presentations-usually through MS PowerPoint. Integrative thinker who uses inclusive communication techniques to incorporate diverse opinions and points of view into workable, comprehensive solutions. Strong digital and technology proficiency, including experience with business productivity applications such as Microsoft 365, marketing technology platforms, CRM systems, and analytics tools. Demonstrated ability to leverage data and technology to inform decision-making, optimize marketing performance, and improve business outcomes. What we offer: Health & Wellness Rich health insurance benefits with competitive employer contribution Free access to an online wellness resources platform Work Life Balance Up to 23 Vacation Days 80 Hours of Sick Time 10 paid holidays and 3 floating holidays Flexible work arrangements 3 weeks paid parental leave Be part of a workplace where your voice matters. Engage with our Diversity, Equity & Inclusion Council, and a variety of Employee Resource Groups that support community and growth. 1500 sq foot exercise facility and secure bike room Financial Meaningful annual incentive bonus opportunity in addition to base salary Competitive 401K company contribution and match 15% discount on NW Natural stock through Employee Stock Purchase Program Up to $5250 a year in tuition reimbursement Wellness incentive program Discounts 20% off natural gas service Up to 30% discount at NW Natural Appliance Center TriMet Pass for all HQ employees Generous discounts with Verizon & AT&T Wireless Base salary range: $110,250.00-$157,100.00 per year, depending on qualifications Annual Target Incentive: Manager, 15.0% target Targets are calculated using eligible earnings during plan year participation. Payout, if earned, is based on company and individual performance for each plan year and may range from 0% - 200% of target. Targets are subject to change in subsequent plan years. Must be employed by September 30 in order to receive any prorated payout. Deadline: 8/25/26 We are a drug free workplace and we comply with Federal Drug Free Workplace Act and Department of Transportation regulations. NW Natural participates in E-Verify. Individuals hired will have their Form I-9 information submitted to E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility. NW Natural is proud to be an equal opportunity employer. We welcome and embrace our candidates' diversity and take affirmative action to employ and advance individuals without discrimination on the basis of race, color, sex, gender identity or expression, sexual orientation, religion, age, physical or mental disability, veteran status, pregnancy (including childbirth or related medical conditions), national origin, marital status, genetic information, and all other legally protected characteristics. We forbid discrimination and harassment in the workplace based on any protected status or characteristic. A criminal history is not an automatic bar to employment with NW Natural. Instead, we make individualized assessments regarding qualifications and backgrounds. NW Natural is also committed to providing reasonable accommodations for individuals with disabilities, individuals with sincerely held religious beliefs, and disabled veterans in our job application procedures. If you need assistance or an accommodation as part of the application process, please contact us at View email address on click.appcast.io or View phone number on click.appcast.io. #J-18808-Ljbffr