Retail Marketing Manager

Eaton’s ARS division is currently seeking a Retail Marketing Manager.

The expected annual salary range for this role is $113000 - $165000 a year.

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

What you’ll do:

Primary Function

Develop and execute strategic retail and E-Commerce marketing plans that support sales growth, strengthen customer relationships, and drive market share within the retail channel. Serve as the liaison between Sales, Product Management, Marketing Communications, and key retail customers to ensure successful execution of marketing programs, new product introductions, promotions, and merchandising initiatives.

Essential Functions

1. Develop and execute omnichannel marketing plans that drive traffic, conversion, and sales growth across retailer websites and in-store environments

2. Partner with retailer E-Commerce teams to optimize product content, digital shelf presence, search visibility, enhanced content, and online merchandising programs

3. Lead the planning and execution of in-store merchandising, promotions, and retailer-specific marketing campaigns

4. Partner with Retail Sales Managers and Account Managers to identify growth opportunities and develop programs that increase sales and market share

5. Develop and execute retail launch plans for new product introductions, ensuring alignment across sales, marketing, operations, and product management teams.

6. Support category management initiatives and line review presentations with key retail customers

7. Analyze competitive activity, retail trends, and market data to identify opportunities and recommend strategic actions

8. Develop and manage promotional programs, measuring effectiveness and communicating results and recommendations to Marketing Programs Manager and Sales team

9. Create impactful point-of-purchase materials, packaging, digital assets, and merchandising solutions

10. Partner with agencies and retail media networks to plan, launch, and optimize campaigns across platforms such as Home Depot, Lowe's, Amazon, Walmart, and other key retail channels.

11. Provide leadership and development for direct reports while fostering collaboration across internal and external stakeholders

12. Additional responsibilities as assigned

Qualifications:

Basic Qualifications

• Bachelor's degree from an accredited institution.

• Minimum 5 years of experience in retail marketing, channel marketing, sales, or related roles supporting major retail accounts

• Minimum 2 years E-Commerce experience

• Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.

• No relocation benefit is being offered for this position. Only candidates residing within a 50-mile radius of Peachtree City, GA or Smyrna, GA will be considered. Active duty military members are exempt from this geographical area limitation.

Preferred Qualifications

• Experience supporting Lowe's, The Home Depot, Menards, Amazon, or other national retail accounts.

• Experience with retail merchandising, category management, and shopper marketing.

• Digital marketing and E-Commerce experience.

• Ability to analyze market data and translate insights into actionable growth strategies.

• Experience leading cross-functional teams and managing multiple projects simultaneously.

Position Criteria:

• Experience developing and executing marketing programs within a big-box retail environment.

• Strong project management, communication, and analytical skills.

• Proficiency with Microsoft Office Suite, including advanced Excel skills.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.

You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at View phone number on click.appcast.io to discuss your specific need. Only accommodation requests will be accepted by this phone number.

We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here ( for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.