Consumer Insights & Market Research Specialist - Residential AC

About Midea America Corp

Midea America Corp., is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. Midea America is a subsidiary of the Midea Group, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #231 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry.

Job Summary

This position supports research initiatives across Midea's Residential Air Conditioner (RAC) product categories, including window and portable air conditioners, dehumidifiers, packaged terminal heat pumps (PTHP), heat pump water heaters (HPWH), and ducted and ductless HVAC systems. This role is ideal for a curious, hands-on individual with a background in appliances or building products, and experience in both consumer research and desktop market research.

You will be responsible for executing end-to-end qualitative and quantitative research projects that influence product development, marketing strategy, and customer experience. You will also support secondary/desktop market research (market sizing, segmentation, and trend tracking) that informs product planning and business development. This role partners with product development and planning teams, focusing on demand-side and market-level research. A successful candidate will be adept at turning complex data into actionable insights, communicating findings clearly, and enjoying working in a fast-paced environment.

This position is full-time and fully on-site. Some domestic and occasional international travel is required.

Essential Job Responsibilities

• Lead participant recruitment strategies for B2B and consumer studies.
• Oversee and manage external research vendors and maintain productive working relationships.
• Design and execute end-to-end qualitative and quantitative research for both B2B and B2C audiences across RAC product lines.
• Develop and manage research tools such as discussion guides, surveys, screeners, and questionnaires.
• Conduct and facilitate focus groups, in-depth interviews (IDIs), ideation workshops, and real-world field testing.
• Conduct desktop/secondary market research covering market sizing, segmentation, and growth-trend analysis for RAC products and adjacent categories.
• Partner with product planning colleagues on the packaged AC and HVAC R&D teams to align market research findings with competitive intelligence.
• Lead A&U, segmentation, and concept testing initiatives to validate new product ideas.
• Develop reports and presentations that translate research findings into clear, actionable recommendations, presenting them to both technical and non-technical audiences.
• Collaborate with global and local product, sales, marketing, and design teams on consumer and market research needs.

Education and Experience

• Bachelor's degree in Market Research, Psychology, Human Factors, UX, Business, or a related field
• 3+ years of hands-on experience in qualitative and quantitative research methodologies
• Previous experience translating research insights into actionable business strategies

Qualifications

• Demonstrated experience designing and executing qualitative and quantitative research studies.
• Working knowledge of desktop/secondary market research methods, including market sizing, segmentation, and trend analysis using industry, trade, and government data sources.
• Strong research design, project management, and data analysis/synthesis skills.
• Experience with research platforms such as My-Take, Quantilope, Prodege, or similar tools.
• Excellent written and verbal communication skills, with the ability to present technical findings to non-technical audiences.
• Strong interpersonal and cross-functional collaboration skills.
• Ability to manage multiple concurrent projects in a fast-paced environment.

Preferred Qualifications

• Master's degree in Market Research, Psychology, Human Factors, UX, Business, or related field
• Experience within HVAC, room air conditioning, or related building-products industries

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.