Content Specialist

Brief Description Responsible for writing, editing, and optimizing articles, blog posts, and other marketing materials for the Mazzella website, with a strong emphasis on growing and enhancing the overall digital presence and branding. Must also increase brand awareness through the creation of direct and indirect sales tools and miscellaneous marketing materials, and understand and promote a line of specialized machinery, services, or industrial product solutions. Drive and develop targeted content on the Mazzella website that is both engaging and educational. Develop corporate communications (both internal and external) and all collateral (data sheets, e‑books, brochures, white papers, case studies), and support the development of video, social media, and website content. To be considered for this position, please submit 2–3 samples of your writing work that demonstrate your content creation abilities. Samples may include blog articles, website copy, marketing materials, social media content, email campaigns, or other relevant writing projects. Portfolio links are also accepted. Requirements Write, edit, optimize, and proofread content developed independently through research or other internal and external channels. Develop content campaigns and social media posts based on interviews with subject matter experts within the organization or industry. Manage and prioritize multiple tasks and projects with a sense of urgency, navigating a complex organization and product line to meet deadlines. Identify and execute sales and marketing initiatives, including product launches, sales collateral, promotions, website updates, and public relations. Support internal communications through the creation of email announcements and write‑ups for the internal company newsletter. Collaborate with product, sales, and service teams to develop business unit marketing plans and sales campaigns, including buyer personas, segment playbooks, case studies, and white papers. Utilize a variety of tools to analyze performance of existing content and campaigns, generating metrics and reports for marketing and sales management. Identify opportunities to optimize or enhance existing content based on current marketing trends and/or competitors. Manage the overall social media publishing strategy and develop content that drives prospect engagement. Stay current on digital marketing trends to maintain and maximize SEO and AEO results, optimizing all digital content for Answer Engine Optimization (AEO) to increase brand visibility in generative AI search. Manage creation and updates of industrial segment and branch landing pages, maintaining accurate Google Business listings for each branch location to ensure local search visibility. Manage new additions and content updates to the company intranet to keep internal information current and accessible to all team members. Perform other duties as assigned. Education Bachelor’s degree in Marketing, Communications, or Journalism is preferred. In the absence of a degree, directly‑related job experience in public relations, freelance, or journalism may offset the requirement, with years of experience and proven knowledge considered. Experience 2–3 years in a marketing, communications, journalism, or freelance role. Required Skills Proven technical writing, editing, proofreading, layout and design, and printing/publishing skills. Strong ability and experience in capturing, synthesizing, and developing creative and technical content for target audiences. Ability to work independently and solve problems creatively. Strong attention to detail, highly organized, and able to prioritize multiple projects simultaneously. Basic proficiency with HTML and an understanding of web writing best practices. Knowledge and understanding of digital and social media platforms. Hands‑on experience with SEO and web traffic metrics. Proven expertise in AEO and strategizing for generative AI to maximize brand citations and visibility. Working knowledge of the Microsoft Office Suite. Writing samples and/or portfolio of work must be submitted for candidate consideration. Preferred Skills Knowledge of HubSpot or other marketing automation platforms. Knowledge of WordPress or other web content management systems (CMS). Knowledge of Constant Contact or other email marketing software. Working knowledge of digital photography and Adobe Creative Cloud. Benefits Team‑oriented environment. A real Work life/ Home life balance. Growth and Development Opportunities including a Lifelong Learning Career Path. Humble, Hungry, Smart Culture. Market Competitive Salaries. Free Virtual Doctor visits with $0 copay (Teledoc). Tuition Reimbursement. Core Values Safe – personal commitment to all stakeholder’s well‑being; purposeful control of risk. Lifelong Learner – routinely acquire new skills and capabilities that bring value. Humble – lack excessive ego or concerns about status; emphasize the Team over self. Hungry – always looking for more, self‑motivated, and diligent; do more than to just get by, committed. Smart – common sense about people, good judgement, and intuition around their impact on group dynamics. Work Location This position requires employees to work onsite in the office daily. EOE/Drug Free Workplace Equal Opportunity Employer. Drug Free Workplace. #J-18808-Ljbffr