Digital Marketing Manager

Starting Wage: DOE

Company Standards

At Angel of the Winds, the World's Friendliest, Casino Resort we require all team members to provide exceptional guest service with a positive and out-going attitude. We value all guests and team members through our guiding values; Welcoming, Engaged, Accountable, Customer Experience, and Team. We have a commitment to understand, define, and deliver what our guests want and represent our company by being professional and courteous to all.

Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms including Google, Meta (Facebook/Instagram), LinkedIn, and other digital channels
• Monitor advertising performance and adjust strategies to maximize ROI and lead generation
• Create audience targeting, retargeting, and conversion-focused advertising campaigns
• Manage advertising budgets and track campaign spending
• Oversee and support a small marketing team, providing direction, coaching, and accountability
• Delegate projects and ensure timely completion of marketing initiatives
• Foster collaboration between team members, vendors, and company leadership
• Assist in developing marketing processes, workflows, and campaign strategies
• Create and execute email marketing campaigns and newsletters
• Build and optimize automated email workflows and customer nurture campaigns
• Monitor open rates, click-through rates, and conversions to improve campaign performance
• Maintain email lists and CRM segmentation
• Oversee website updates, functionality, content, and user experience
• Improve website SEO, conversion rates, and lead capture strategies
• Collaborate with internal teams or vendors to maintain branding consistency
• Analyze website traffic and user behavior through analytics tools
• Assist with digital content creation including graphics, promotional materials, blogs, and social media campaigns
• Ensure consistent brand messaging across all digital platforms
• Support company promotions, launches, events, and marketing initiatives
• Track KPIs including lead generation, website traffic, ad performance, engagement metrics, and conversion rates
• Prepare monthly marketing performance reports and recommendations
• Use data insights to guide marketing decisions and strategy improvements
• Work nights, weekends and holidays as required.
• Performs other duties as assigned.

Qualifications

• Exceptional guest service skills required.
• Bachelor's degree in marketing, Communications, Advertising, or related field preferred
• 3+ years of experience in digital marketing, advertising, or related role
• Prior leadership or team management experience preferred
• Experience managing paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Knowledge of email marketing platforms and CRM systems
• Familiarity with SEO, Google Analytics, and website management tools
• Strong project management and organizational skills
• Excellent communication and creative problem-solving abilities
• Graphic design and content creation experience is a plus

Certificates, Licenses, Regulations

• Must be able to obtain and maintain a Class A/3 gaming license from the Stillaguamish Tribal Gaming Agency and Washington state.
• Valid driver's license

Physical Demands and Work Environment

Constantly requires the ability to receive detailed information through oral and written communication. The position requires exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Requires repetitive movement daily with sedentary work, occasional bending and crouching. This position requires being outside in different weather conditions for some of the events and employee is exposed to tobacco smoke on a regular basis. This is a 24 hour, 7 days a week work operation.