Marketing Manager / Integrated Marketing Specialist

Job Title : Marketing Manager / Integrated Marketing Specialist
Location: Culver City, CA, Hybrid
Rate : Best competitive rate on w2
Visa status: USC/GC only

**Position Overview**

We are seeking a highly organized and creative Marketing Manager / Temporary Integrated Marketing Specialist to support the development and execution of integrated marketing initiatives across eCommerce, retail, digital, and in-store channels.

The ideal candidate will have 3 5+ years of CPG brand marketing experience, with a strong background in eCommerce, retail merchandising, digital content, and product marketing. This individual will work closely with Brand, Creative, Key Account Management, Amazon, and other cross-functional teams to develop compelling marketing content and ensure the successful execution of product launches, campaigns, and retailer-specific initiatives.

**Key Responsibilities**

eCommerce Content & Digital Marketing
Support the development and execution of eCommerce content across all sales channels and the Kenra Professional website.
Manage and coordinate content for homepages, landing pages, Product Detail Pages (PDPs), promotional campaigns, and other digital touchpoints.
Develop and update PDP content and creative assets for existing products and new product launches, ensuring accuracy, consistency, and alignment with brand guidelines.
Coordinate the creation and maintenance of above-the-fold and below-the-fold PDP assets across retailer and owned digital channels.
Monitor eCommerce content for accuracy, completeness, and consistency, and coordinate updates or revisions as needed.
Content & Asset Management
Maintain and organize the eCommerce asset library, including product imagery, videos, model photography, lifestyle content, product claims, and supporting creative assets.
Upload, maintain, and monitor product content and digital assets within Syndigo, ensuring information is accurate, complete, and published according to established timelines.
Collaborate with internal teams to ensure all marketing and product content meets brand standards and customer requirements.
Retail & Customer Marketing
Create and update retailer-specific marketing materials, including digital banners, email campaigns, CRM content, PDP assets, promotional materials, and other customer-facing content.
Partner with Key Account Managers to develop and execute retailer-specific eCommerce marketing initiatives.
Ensure customer requirements, promotional needs, and campaign deliverables are completed accurately and on schedule.
Collaborate with the Amazon and Creative teams to develop and refresh advertising and PDP assets as needed.
Product Launch & Go-to-Market Support
Support go-to-market initiatives by coordinating the development, approval, and delivery of eCommerce assets and retailer marketing materials for product launches and campaigns.
Partner with Brand and Creative teams to bring product launches and marketing campaigns to life across eCommerce and in-store channels.
Coordinate marketing deliverables from concept through execution, ensuring alignment with timelines, brand strategy, and business objectives.
Retail Merchandising & Promotional Support
Assist with the development and execution of in-store merchandising displays and promotional materials from concept through production and delivery.
Support the assembly and execution of influencer boxes for product launches and marketing campaigns, including coordination of materials, approvals, and shipping logistics.
Collaborate with internal teams and external partners to ensure all marketing and merchandising deliverables are completed accurately and on time.
Market & Competitive Research
Conduct industry, market, and competitive research to support eCommerce, digital marketing, retail merchandising, and product launch initiatives.
Identify relevant consumer, category, and competitive trends that can support marketing strategy and campaign development.

**Required Qualifications**

Bachelor s degree in Marketing, Business, Communications, or a related field.
MBA preferred, but not required.
3 5+ years of experience in CPG brand marketing.
Experience supporting eCommerce marketing, digital content, retail merchandising, or product marketing initiatives.
Strong understanding of Product Detail Pages (PDPs), digital product content, and eCommerce merchandising.
Experience coordinating marketing assets across multiple retailer and owned channels.
Strong organizational and project management skills with the ability to manage multiple projects and deadlines simultaneously.
Excellent verbal and written communication skills.
Strong attention to detail and ability to maintain accuracy across marketing content and product information.
Ability to work effectively in a fast-paced, collaborative, cross-functional environment.

**Preferred Qualifications**

Experience with Syndigo or similar Product Information Management (PIM) or content syndication platforms.
Experience working with Amazon or other major eCommerce retail platforms.
Background in retail marketing, merchandising, consumer products, beauty, or professional consumer brands.
Experience supporting product launches and integrated marketing campaigns.
Familiarity with CRM, digital advertising, influencer marketing, and retailer-specific marketing programs.

Best,

Bhavani
Recruiter | IT & Digital Marketing
View email address on us.fitly.work
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540 W Galena Blvd, Suite 200
Aurora, IL 60506