Director, Market Access Strategy, Access Optimization Lead (Oncology)

Job DescriptionLocation: Philly or Durham. Must be onsite 2-3 days per week.Reporting to the Senior Director, Market Access Strategy, Oncology Portfolio Lead, the Director, Oncology Market Access Strategy – Access Optimization Lead serves as the enterprise market access leader for assigned oncology brand(s) and indications. This role is responsible for shaping and leading the integrated market access strategy across payer, provider, patient access, pricing and contracting, trade and distribution, and health system channels to maximize brand performance and patient access.This leader acts as the primary market access partner to the brand, serving as a core member of the Integrated Brand Commercialization Team (IBCT) and helping define the strategic choices required to win in a complex and evolving oncology environment. The role is accountable for translating market dynamics, customer insights, competitive intelligence, reimbursement realities, and financial tradeoffs into a clear near-, mid-, and long-term access strategy for the brand.The Director partners across pricing and contracting, account teams, patient experience, trade and distribution, access marketing, access analytics, HEOR / value evidence, finance, policy, medical, and brand teams to align on the integrated strategic plan and ensure execution against the most critical access priorities. Success in this role requires strong strategic leadership, deep oncology market access expertise, and the ability to influence senior stakeholders across a matrixed organization.This position is ideal for a strategic leader who can operate as a peer to brand leadership while bringing a distinct market access lens to brand strategy, launch planning, lifecycle management, and performance optimization.Key ResponsibilitiesServe as the market access strategy lead for assigned oncology brand(s), accountable for the integrated access strategy across payer, provider, patient support, pricing/contracting, trade/distribution, and organized customer segments.Act as the primary Market Access representative on the IBCT, shaping brand strategy and ensuring access considerations are embedded in core commercial decisions, launch plans, lifecycle planning, and performance discussions.Develop and own the near-, mid-, and long-term market access strategy, including strategic choices required to optimize access, brand growth, financial performance, and customer pull-through.Lead the development of the brand’s access perspective within the integrated brand plan, annual operating plan, and long-range strategic planning.Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations that evolve the value proposition, evidence needs, strategic priorities, and tactical plan.Partner with pricing and contracting, analytics, HEOR, patient experience, account teams, and trade/channel teams to evaluate choiceful tradeoffs across investments, GTN implications, customer strategies, and launch/lifecycle priorities.Shape the oncology access journey for the brand, identifying critical barriers and opportunities across coverage, coding, reimbursement, affordability, site of care, channel strategy, and patient support.Lead cross-functional alignment around access strategy and ensure the broader market access matrix is coordinated against the most important business priorities.Provide clear and timely access guidance to brand and senior leadership on competitive events, reimbursement changes, payer and provider dynamics, organized customer trends, and emerging risks/opportunities.Inform the development of customer-facing resources, evidence communication, segment strategies, and field guidance to ensure the market access strategy is translated into meaningful action.Support launch readiness and lifecycle optimization for new brands, new indications, and portfolio priorities within oncology.Build strong relationships across the organization and serve as a trusted strategic advisor on oncology market access issues.Why You?Basic QualificationsBachelor’s degree5+ years of relevant experience in pharmaceutical / biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial rolesExperience developing and leading market access strategies for specialty and/or oncology productsExperience working across key access stakeholders, including payers, providers, health systems, organized customers, and channel partnersExperience leading cross-functional strategy in a matrixed organizationPreferred QualificationsAdvanced degree (e.g., MBA, MPH, MS, PharmD)Experience in oncology market accessExperience supporting oncology launches, relaunches, and/or new indication launchesStrong understanding of oncology reimbursement and access dynamics, including buy-and-bill, specialty pharmacy, specialty distribution, provider economics, and patient support modelsStrong strategic thinking, communication, and influencing skills, including the ability to influence without authorityExperience with Commercial, Medicare, Medicaid, hospital / IDN / health system, and organized customer strategyExperience navigating CMS policy, coding, reimbursement, medical benefit dynamics, and oncology-specific access barriersExperience with 340B, site-of-care dynamics, and provider channel strategyDemonstrated ability to synthesize quantitative analysis and qualitative insight into strategic recommendationsExperience making tradeoff decisions across competing initiatives, finite budgets, and GTN / access investment considerationsStrong executive communication and presentation skillsExperience managing agencies, third-party vendors, and strategic projects#LI-GSK#GSKCommercialPlease visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - View email address on click.appcast.io is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. 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GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at SummaryLocation: USA - Pennsylvania - Philadelphia; Durham Blackwell StreetType: Full time