Manager of Student Enrollment

Job Description

Job Description

Manager of Student Enrollment
San Francisco Bay Area, CA and Seattle, WA

Summit Public Schools is seeking a passionate, outgoing, and relationship-driven leader to serve as its next Manager of Student Enrollment. This highly active, front-line role is ideal for someone with a strong background in community outreach, grassroots engagement, field operations, and family-facing recruitment.

The Manager of Student Enrollment will lead efforts to build and strengthen Summit’s student recruitment pipeline, helping families and students learn about and access high-quality educational options. This role is responsible for supporting the organization’s recruitment, enrollment, and registration policies and processes; managing key operational systems related to enrollment and registration; and serving as an advocate for families as they navigate school choice.

The ideal candidate is a natural relationship-builder who is energized by direct community engagement, whether through door-to-door canvassing, campaign-style events, family outreach, or partnerships with local organizations. This person will work closely with internal and external stakeholders to ensure families have clear, accurate information and a seamless experience from initial interest through enrollment.

The Manager of Student Enrollment reports to the Director of Regional Operations and collaborates closely with the outreach team, operations team, school leaders, and organizational leadership.

Who We Are:

What if all students graduated high school with the knowledge, skills and habits they need to lead a fulfilled life? This is the question that guides our mission at Summit Public Schools.

To collectively prepare a diverse community of young people with the skills, knowledge, and habits to attain economic empowerment and success in a chosen concrete next step toward a fulfilled life. We operate 10 schools serving over 3,300 students in the Bay Area and Washington state. 100% of Summit graduates are college ready and Summit graduates complete college at double the national average.

We need exceptional, diverse, and mission-aligned leaders to join our team to help prepare our students for a fulfilled life. Join us!

What You’ll Do:

Student Recruitment and Enrollment

• Provides strategic leadership, insight, and vision for enrollment and registration philosophies, policies, and processes.
• Creates and maintains enrollment strategies specific to the application and enrollment process, including application development and processing, lottery, stakeholder outreach, relationship management with external parties (e.g. feeder schools) and communication with potential and incoming families.
• Act as a primary internal and external expert within Summit Public Schools for all topics related to recruitment and enrollment.
• Provides regular information and analysis to Organization Leadership, the Board and other community stakeholders on the progress of student recruitment and enrollment across the organization, highlighting successes and opportunities for improvement.
• Creates and maintains a comprehensive data dashboard tracking enrollment across the organization, monitoring trends including student retention, departures and intra-organization transfers.
• Collects, monitors and reports performance metrics, solicits feedback and evaluates effectiveness of enrollment processes related to applications, registration, and student need identification (e.g. multilingual learners, IEPs, housing insecurity).
• Maintains effective continuous improvement mechanisms, makes recommendations for sustainable improvements, and successfully executes change initiatives.
• Leads and supports in-person school and network-wide recruitment and enrollment activities & events (i.e. open houses, tabling, canvassing, community presentations, high school fairs) during work hours and occasionally during evenings and weekends.
• Provides side-by-side support for school-based Special Projects Managers and Office Managers
• Design, maintain, and distribute Summit collateral and recruitment materials

School Advocate & Community Outreach

• Serve as a visible and strong advocate for families and students in the issues around school choice and access for all students to high-quality educational options.
• Present in community forums and meetings, including detailed information and promoting interaction with the community on the major policy issues surrounding enrollment and school choice.
• Participate in and facilitate various meetings, assuming a leadership role on designated organization and external committees, as needed.
• Recruit, onboard, train, and manage family champions and seasonal recruiters and volunteers
• Create, lead, and facilitate professional development for seasonal recruiters and volunteers

Team Leadership and Innovation

• Collaborate with school leaders to support school-specific outreach and enrollment events
• Provides guidance and direct supervision to the seasonal recruiters.
• Manage an outreach & enrollment budget.
• Commit to continual professional growth, participating actively in personalized learning plans, career matrix conversations, and professional development workshops.
• Welcome and on-board new Summit faculty and families.
• Continuously improve and innovate using AI, improving workflow automation, vibe-coding, and school-based operations tools

Digital Marketing and Engagement

• Launch and manage digital advertising campaigns across various platforms (e.g., Google Ads, Meta Ads) to increase brand awareness and drive high-quality leads into the recruitment pipeline.
• Collaborate on and execute social media strategy by supporting the creation, scheduling, and posting of engaging content that highlights school culture, student success, and enrollment milestones.
• Optimize lead conversion through targeted digital tactics, ensuring that leads and other digital inquiries are moved through the HubSpot pipeline with urgency and precision.
• Analyze digital performance metrics to evaluate the effectiveness of various advertising channels and social media engagement, making data-driven recommendations for budget allocation and content strategy.

School Based Operations

• Occasionally provide main office coverage and school support
• Drive and facilitate network-wide Ops Team culture initiatives (i.e. swag, awards, celebrations, team building)
• Lead and support Office Manager, Special Projects Manager, and Dean of Operations professional development
• Coordinate network-wide facilities, student safety, meal service, finance, HR, and compliance initiatives
• Other duties and projects as assigned

What You Need: Key Qualities and Skills

• Bachelor’s degree required
• 5+ years work experience; school-site operations experience highly preferred
• Willingness to travel between schools and work occasional weeknights and weekends
• Meet health clearance, and pass the reference, background/criminal checks, per education code.
• Expertise in CRM and Marketing Systems: High proficiency in HubSpot (or similar CRM platforms) to manage the recruitment pipeline, track lead engagement, and automate marketing workflows.
• Data Fluency: Experience using data visualization tools to analyze recruitment trends and report on campaign ROI.
• Proficiency in Google Platforms, including Google Drive, Google Sheets, Google Docs, and Google Slides.

Who You Are:

• Commitment to mission. Shares belief that all students are capable of being college ready and willing to go above and beyond to serve children and their communities
• Fit with values and culture. Displays core characteristics of compassion, courage, curiosity, respect, responsibility, and integrity; demonstrates a growth mindset; able to give and receive honest, actionable and timely feedback
• Strong bias toward systems and processes. Abhors inefficiency; always seeking to streamline, automate and/or eliminate; has eye for scalability and sustainability
• Strong time and project management skills. Can lead projects start to end; is self-directed; demonstrates flexibility and adaptability; can prioritize based on importance/urgency
• Strong management and coaching skills. Loves developing others; outstanding at identifying learning needs; can create appropriate support
• Strong relationship building skills. Can effectively communicate verbally and in writing with diverse stakeholders including school leaders, operations staff and home office team colleagues; shows empathy; demonstrates influence; is veritable team player; can give and receive honest, actionable and timely feedback
• Strong critical thinking capabilities. Enjoys problem-solving; uses data to drive decision-making; is obsessed with details; sweats the small stuff

What you get:

In addition to joining a highly motivated team and engaging in meaningful work, you’ll have access to a comprehensive suite of benefits including a retirement plan, a “take what you need” PTO policy, 11 paid holidays, and 3 weeks of organization-wide closures during the year. You and your dependents will have access to multiple health, dental, and vision plans at 25% cost (we cover the other 75%) and employee life and disability insurance at no cost.

Our compensation policy strives to be equitable and transparent. The salary for this position starts at $85,967 and goes up to $101,561 commensurate with location, experience, and qualifications.

Summit is an equal opportunity employer. We believe that diversity, equity, and inclusion are directly intertwined with education. We are ALL better when we are able to bring our whole selves to work and honor each other’s voices across identities, cultural backgrounds, and life experiences. We welcome and encourage applications from individuals who are members of historically marginalized communities. Spanish language proficiency is a plus.