Product Marketing Specialist

Product Marketing Specialist

Sun Valley Resort is seeking a highly organized and collaborative Product Marketing Specialist to support the successful launch and promotion of products across the Resort. Reporting to the Marketing Manager, this position plays a key role in coordinating cross-functional teams, managing go-to-market initiatives, and ensuring product information, pricing, and fulfillment details are accurate and consistent across all sales channels. The ideal candidate is a strategic thinker with strong project management skills, experience bringing products to market, and a passion for improving the guest experience through effective marketing and technology solutions.

Duties & Responsibilities:

• Partner with Resort departments to develop and execute product launch strategies, including product descriptions, pricing, fulfillment details, and launch timelines.
• Lead the seasonal product go-live process to ensure products launch accurately and consistently across all business lines.
• Collaborate with Finance and Revenue Management to support pricing strategies and product readiness.
• Serve as the liaison between Product, Marketing, Finance, Information Technology, and Marketing Technology teams to ensure consistent product information across all guest-facing channels.
• Coordinate with IT and Marketing Technology teams to support Aspenware product configurations, user interface enhancements, and fulfillment processes.
• Leverage Aspenware functionality to improve the online shopping experience and increase upselling and cross-selling opportunities.
• Manage confirmation emails and guest communications to ensure timely, accurate, and consistent messaging throughout the guest journey.
• Support the Marketing Manager in developing digital marketing strategies that drive product awareness, engagement, and revenue.
• Develop campaign briefs and coordinate marketing initiatives across internal teams and external partners.
• Track campaign performance, analyze results, and provide recommendations for continuous improvement.
• Collaborate with paid media and performance marketing teams to optimize campaigns and achieve business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Three or more years of progressive experience in marketing, product marketing, project management, or a related field.
• Demonstrated experience managing projects and successfully bringing products or campaigns to market.
• Strong project management, organizational, and time management skills with exceptional attention to detail.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Proven ability to collaborate effectively across departments and build strong working relationships at all levels of an organization.
• Strong analytical, strategic thinking, and problem-solving abilities.
• Proficiency with Microsoft Office Suite; experience with project management and marketing platforms such as Asana, Aspenware, RTP, or similar systems preferred.
• Knowledge of hospitality, ski resort, or recreation industry operations is beneficial.
• Ability to adapt quickly in a fast-paced environment while managing multiple priorities and deadlines.
• Flexibility to work weekends, holidays, and extended hours as operational needs require.
• Engage in physical activities like standing, walking, and utilizing hands for tasks that involve gripping, handling, and reaching.
• Ability to safely lift and/or move up to 25 pounds and occasionally lift and/or move up to 40 pounds.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.