Media Development Manager

Media Development Manager
About Ambright Education Group
Founded in 2002 and headquartered in Shanghai, Ambright Education Group is a leading modern private education organization specializing in international cultural and technological exchange. With a philosophy of "Integration, Diversity, and Internationalization," we introduce premium global educational resources to China while promoting Chinese educational excellence worldwide. Our multi-dimensional ecosystem spans K-12 international schools, Sino-foreign cooperative programmes, vocational education, global talent recruitment, and proprietary initiatives such as the Aptitude Scholastic Test (AST) and International Advanced Study Curriculum (IASC). With operational entities across major Chinese cities and international offices in the US and UK, we are pioneers in advancing the globalization of education.
Key Responsibilities
1.Global Social Media Strategy:​ Lead end-to-end media development and strategy for Ambright’s international presence across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms, targeting key markets including North America, the UK, and Southeast Asia.
2.Content Leadership:​ Oversee the creation of high-impact, culturally nuanced content (short-form video, thought leadership, visual storytelling) tailored to diverse audiences: students, parents, educators, and academic institutions.
3.Brand Positioning:​ Drive Ambright’s brand narrative as a premium, credible leader in global education. Ensure all media output aligns with our premium positioning and supports strategic initiatives such as AST examination promotion and IASC curriculum adoption.
4.Campaign Management:​ Spearhead multi-platform digital campaigns for key milestones (e.g., international education fairs, overseas school enrollments, global recruitment drives), optimizing for engagement, reach, and conversion.
5.Community & Partnership Development:​ Build and manage online communities; establish strategic partnerships with international education influencers, KOLs, and academic organizations to amplify brand authority.
6.Performance Analytics:​ Utilize data analytics tools to track KPIs, conduct A/B testing, and generate actionable insights. Drive continuous optimization of content strategy based on platform algorithms and audience behavior.
7.Cross-functional Collaboration:​ Work closely with the Group’s international business units, academic research centers, and overseas offices to ensure media strategies are aligned with organizational goals and localized market needs.
8.Trend Innovation:​ Monitor global social media trends, platform policy changes, and emerging technologies (e.g., AI-driven content tools) to maintain Ambright competitive edge.

Key Requirement:
1.Education & Experience:​ Bachelor’s degree or above in Marketing, Communications, Media Studies, Digital Marketing, or related fields. Minimum 3 years dedicated to international markets. Proven success in scaling social channels for education, EdTech, or professional service brands is highly preferred.
2.Platform Expertise:​ Deep, hands-on expertise in growing audiences and driving engagement on Instagram, Facebook, LinkedIn, and TikTok. Demonstrable portfolio of successful international campaigns.
3.Content & Creative Fluency:​ Exceptional ability to conceptualize and execute platform-native content. Proficient in leveraging creative tools (e.g., CapCut, Adobe Creative Suite, Canva) and understanding the technical nuances of short-form video production.
4.Cultural Intelligence:​ Native or near-native proficiency in English; Must possess a strong understanding of Western digital culture, education systems, and communication etiquette to ensure authentic audience connection.
5.Leadership & Communication:​ Outstanding communication and stakeholder management skills. Able to lead external creative agencies and internal teams. Must be a self-starter comfortable navigating a dynamic, cross-cultural corporate environment.