Product Marketing Manager

The Opportunity As more health systems turn to Stepful to build their workforce, the story we tell them has to be sharp, consistent, and backed by proof. We're hiring a Senior Product Marketing Manager to own that story from end to end: how we position Stepful to health system and employer partners, the assets our sales team uses to win deals, the customer stories that prove our impact, and the account-based programs that reach our priority accounts. This is a hands-on, independent role. You'll own the product marketing and B2B content engine day to day, run your own programs without close oversight, and partner on larger go-to-market launches as the function grows. This hybrid opportunity is based out of our NYC office, reporting into the Director, Enterprise Marketing. What You'll Do Positioning & GTM Resources Own and maintain Stepful's B2B positioning and messaging, and update it as our programs, partners, and market evolve Build and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates, in partnership with our Workforce Solutions team Content & Customer Proof Run case study production end to end, from partner interviews and approvals to publishing and distribution Own the content calendar and keep a steady cadence of content that supports pipeline goals Partner with Client Success to find partner outcomes worth telling, and with Product and Learning to translate program details into buyer-ready language Demand Gen & ABM Build and run outbound and ABM sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns, coordinated with sales on target accounts Own reporting on campaign and content performance, share results on a regular cadence, and use what you learn to decide what to test next Experiment with AI tools to speed up research, content production, and personalization, and document what works for the team What You'll Bring 3+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging A track record of building sales enablement assets that sellers actually use, and of partnering closely with a sales team Experience producing customer case studies and running a content calendar at a steady cadence Hands-on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences yourself in Clay or a similar tool Excellent writing skills: you can make a complex offering clear and compelling for an executive buyer Comfort with data: you track funnel and campaign metrics, report on them clearly, and use results to change your approach The ability to manage several workstreams at once with little day-to-day direction, and to flag risks and tradeoffs early Bonus Points If You've marketed to health systems, hospitals, or HR and workforce leaders You've worked in EdTech, workforce development, or healthcare You've been the first product marketer at a Series B–D startup You have experience with HubSpot or other marketing automation and CRM tools Interview Process Introductory call with Talent Acquisition team member Interview with Hiring Manager Take-Home Assignment Virtual Panel Interview On-Site Panel Interview Benefits and Compensation Meaningful Equity Stake Subsidized Medical, Dental, and Vision insurance plan options 401(k) FSA, HSA and commuter benefits Learning stipend Open vacation policy, including: Guidance of 15 days PTO annually Stepful closed the last week of December 15 work-from-anywhere days 10 public holidays observed for 2026 The target base salary range for this opportunity is $120,000 - $150,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations. Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. Reach Capital