Marketing Specialist

Job Details Job Location: Dallas Headquarters – Plano, TX 75093. Full‑time position available with Haworth’s largest, global contract furniture dealer. Established in 1981, we are a second‑generation, family‑owned company. Our clients range from local businesses to some of the largest companies on the globe, with projects ranging from a single office to a fully furnished new building. Marketing Specialist The Marketing Specialist will increase brand awareness and sales through the promotion of the Company’s brand platform. The role cultivates consistency in all areas of Company marketing, bids, proposals, and presentations with clients and the community, and manages and promotes the Company brand internally. This position coordinates and implements marketing communication projects, including public relations, special events management, and the development of print material, sales tools, and targeted messaging. Core Responsibilities Develop and implement the company marketing plan, incorporating brand, solutions, and messaging to the marketplaces based on company objectives, cost and markup factors, and market characteristics. Serve as the primary liaison within the company for coordination, organization, and implementation of key marketing strategies, objectives, and events. Market products and brand awareness by developing and implementing marketing and advertising campaigns; assembling and analyzing sales data; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations, meetings, trade shows, and/or events; maintaining and updating promotional material and inventory. Prepare marketing reports by collecting, analyzing, and summarizing sales data; maintain sales and marketing databases. Develop and implement ad, public relations, and social media campaigns. Formulate, direct, and maintain quality of marketing standards and practices for all of the company relating to brands, solutions, and messaging. Understand the needs of prospective customers and create an image and corresponding materials that align strategic goals of the company/manufacturer and the prospective client. Interface with all departments of the company and manufacturer sales to create customer‑focused digital, web, and print materials for proposals, mockups, and customer visits through creative imagery, packaging and delivery of information during the diagnosis, proposal and continued care stages of the selling cycle. Maintain and use a detailed understanding of competitors’ capabilities for proposals, mockups, and customer visits to ensure a leading, creative, and compelling selling strategy. Develop customized, tailored responses to key needs and issues in final bid presentation, focusing on culture, strengths, products and services in a partnering relationship that differentiates us from competition. Ensure timely completion of bids for presentation to customers. Develop and monitor marketing budgets by comparing and analyzing actual results with plans and forecasts. Travel as required. Other duties as assigned. Qualifications The preferred candidate will hold a bachelor’s degree (B. A. or B. S.) from an accredited college or university in Business Management/Marketing or a related field; or have 4+ years of experience in Marketing and proposal management; or have an equivalent combination of education and experience. Benefits Competitive benefits and salary. Enjoy working in a showroom environment. #J-18808-Ljbffr