VP Digital Marketing (US)

Cadillac Formula 1 Team

The Cadillac Formula 1 Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We're building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead.

A New Chapter Begins.

Fueled by bold ambition Play your part in getting us on the grid.

Closing Date: Friday 12th June 2026

VP Of Digital Marketing

As the VP of Digital Marketing, you will lead a high-performing team in creating world-class digital experiences for fans, sponsors, and partners. You will set the strategic direction for all digital initiatives, combining creativity, analytics, and performance marketing to deliver measurable growth.

• Develop and execute the team's global digital marketing strategy across social media, content, SEO/SEM, email and emerging platforms
• Lead a multidisciplinary team of digital marketers, content creators, designers and analysts working closely with our Creative team
• Oversee the production of engaging, high-quality digital content aligned with brand values and sporting objectives driving both digital and social marketing forward, building and growing our fanbase.
• Drive fan engagement and commercial growth through innovative digital campaigns
• Collaborate closely with commercial, PR, and technical teams to integrate digital strategies into broader team objectives
• Analyze performance metrics, optimize campaigns and report on ROI to senior stakeholders.
• Stay ahead of industry trends, digital technologies and competitive strategies to maintain our leading edge