Associate Creative Director, Copy

Associate Creative Director, Copy

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Who We Are

At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end‑to‑end solutions that result in revolutionary work.

Who We Are Looking For

VML is seeking an Associate Creative Director (Copy) who lives at the intersection of storytelling, brand voice and performance‑driven creative. In this role, you’ll elevate how we communicate across every touchpoint—from product launches and brand campaigns to social, retail and in‑app experiences. You’ll shape the voice of a fast‑growing fitness and lifestyle brand, inspiring customers to move, perform and feel their best.

What You’ll Do

• Big idea thinking | Divergent thinking that leads to the creation of unique experiences across all existing and new channels that drives conversion and brand love.
• Manage | Ensure all creative work aligns with brand standards, meets performance goals and resonates with diverse fitness and lifestyle audiences.
• Concept | Lead concepting and copy direction for integrated campaigns, seasonal launches and brand moments across digital, retail and social channels.
• Create | Develop and evolve a strong, consistent brand voice rooted in movement, motivation and modern style.
• Craft| Write high‑impact copy—including campaign language, product storytelling, emails, landing pages, video scripts, social content and in‑store messaging.
• Client Facing | Regularly connects with the clients to create a partnership —building trust in our thought leadership and ideas.
• Collaborate | Collaborate with creative leads, art directors, strategists, producers and social managers to bring ideas to life.

What You’ll Need

• Minimum 7 years of experience in a creative advertising agency.
• A portfolio that shows strong conceptual thinking, a sharp voice and versatility across digital, social, traditional and everything in between.
• Strong knowledge across multichannel retail and how storytelling shows up in e‑commerce, social, email and in‑store environments.
• Ability to handle a high‑volume environment with rapid turnaround times and manage multiple tasks and project details.
• Practiced time management skills and a strong work ethic.
• Obsessed with culture, lifestyle, brand devotion, trends and the ever‑evolving social landscape.
• Passionate about movement, wellness and the cultural conversations shaping today’s fitness and athleisure landscape.
• Retail, activewear, fashion or lifestyle brand experience a plus.

What We Offer

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar‑for‑dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth‑minded opportunities | We aim to nurture a culture of real‑time feedback, growth‑oriented mindset and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$75,000—$180,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.