Social Media Manager

Social Media Manager

Responsible for placing safety as #1 priority in day-to-day work routine for self and others. Responsible for the strategic development, coordination and execution of all social media communications for MDU Resources and its family of companies. Provides centralized leadership for social media platforms, ensuring consistent messaging, customer engagement, brand alignment, cybersecurity compliance and governance in coordination with Customer Experience (CXT) and Enterprise Information Technology (EIT). Under the direction of the department director, responsible for maintaining the values of the corporation's business units and reinforcing those values through relevant social media content, customer engagement and cybersecurity protocols. When necessary, implements the social media crisis communications activities for MDU Resources and its companies.

Minimum Qualifications:

Must possess a working knowledge of communications, marketing and digital media at a level normally acquired through the completion of a bachelor's degree in communications, marketing, journalism or a related field; and Three years of experience in social media management, digital communications or a related discipline. Demonstrated experience managing and producing content for enterprise-level social media platforms, including all aspects of content development: design, production and copywriting, audience engagement, and analytics reporting in a corporate or regulated environment.

Preferred Qualifications:

Experience in regulated utility or energy industry. Experience in crisis communications and real-time response environments. Experience managing paid social media campaigns. Experience with enterprise social media management platforms. Proficiency in Adobe Creative Cloud suite of programs.

Other Requirements:

Position located on site in our Bismarck, North Dakota or Boise, Idaho office but may consider a remote work location in the United States where MDU Resources is authorized to do business. Must take all measures necessary to protect networks, devices, programs and data from cyber-attack, damage or unauthorized access. Must be legally authorized to work in the United States, no sponsorships considered. Subject to pre-employment drug testing and background checks. Required to maintain a valid driver's license. Requires travel: Moderate (up to 25%) Hours are typically, M-F 8AM-5PM, but some extended or additional hours are required as emergencies and customer needs arise.

Job Responsibilities:

Develop and implement comprehensive social media strategies aligned with corporate and operating company objectives. Manage and maintain all social media platforms, ensuring consistent messaging, tone and brand alignment. Monitor, respond to and manage customer messages and comments in a timely manner, working closely with the Customer Experience team (CXT) to ensure accurate and customer-focused responses. Develop and maintain bot responses to maximize customer satisfaction and support the CXT. Develop and maintain integrated social media content calendars. Create and publish engaging content across platforms. Performs other tasks and special projects as assigned.