CRM Growth Lead — Email, SMS & Lifecycle

Title: Senior Manager, CRM Department: Marketing / E-Commerce Location: New York, NY (Manhattan HQ) Type: Full-Time Reports to: E-Commerce Director North America Who We Are Venum is the #1 combat sports brand in the world, trusted by elite athletes and worn across the UFC, boxing, MMA, Muay Thai, BJJ, and training communities worldwide. Our products are built for performance, authenticity, and athletes who live the fight game. As Venum continues to expand its North American headquarters in New York, we are building a best-in-class in-house marketing and e-commerce organization to drive growth across digital channels. Our strategy combines performance-driven digital marketing, strong brand storytelling, and disciplined e-commerce execution to accelerate Venum’s growth across Venum.com, retail partners, and emerging categories such as Team Sports and Motorsports. Who We Are Looking For We are hiring a Senior Manager, CRM to lead and scale Venum’s owned channel ecosystem across Email, SMS, and Push, driving customer retention, lifetime value, and revenue growth across our North America digital business. This role sits at the intersection of brand marketing and e-commerce performance, ensuring that customer communications are both performance-driven and brand-aligned. The ideal candidate combines strong analytical thinking, lifecycle marketing expertise, and a deep understanding of customer behavior. You will play a key role in transforming CRM into a core revenue engine while building meaningful, long-term relationships with our customers. What You’ll Work On CRM Revenue Growth and Channel Ownership

• Own and scale Email and SMS as key revenue-driving channels for the North America ecommerce business
• Unlock the full revenue potential of CRM through data-driven strategy, testing, and optimization
• Establish and track clear performance metrics such as:

o CRM revenue contribution o customer lifetime value (LTV) o repeat purchase rate o engagement and retention metrics Lifecycle Marketing and Customer Experience • Develop and optimize end-to-end lifecycle journeys, including: o welcome series o post-purchase flows o replenishment and cross-sell o winback and churn prevention

• Build segmented and personalized communication strategies to drive engagement and long-term value
• Differentiate channel roles across Email, SMS, and Push to maximize impact without over-saturating customers
• Develop and manage a comprehensive CRM content calendar aligned with marketing campaigns, product launches, and key business moments
• Ideate email, SMS, push notification content that balances brand storytelling with performance objectives

Channel Expansion (SMS and Push)

• Build and scale SMS as a core revenue channel, including strategy, testing, and compliance
• Partner with mobile and app teams to develop push notification strategies such as Tapcart or similar platforms

Creative and Operational Excellence

• Templatize and systematize email and SMS design to improve speed, consistency, and scalability
• Partner with creative teams to ensure high-quality, on-brand communications across all CRM channels
• Continuously test and optimize messaging, timing, and creative formats through A/B and multivariate testing

Loyalty and Retention Programs

• Develop and manage a North America-specific loyalty program to drive repeat purchase and customer engagement
• Identify and execute strategies to increase purchase frequency and long-term customer value

First-Party Data and CRM Analytics

• Drive first-party data acquisition across all customer touchpoints such as email capture, SMS opt-ins, and onsite experiences
• Build and own CRM reporting, dashboards, and performance analysis to generate actionable insights
• Use customer data to inform segmentation, personalization, and broader marketing strategy

Cross-Functional Collaboration • Work closely with: o E-Commerce o Brand Marketing o Creative and Content teams o Product and Category teams

• Ensure CRM strategies align with product launches, promotions, and key seasonal initiatives
• Partner with Paid Media Manager to align acquisition and retention strategies across the customer lifecycle

Who You’ll Work With

• E-Commerce Director North America
• Sr. Brand Marketing Manager
• Marketing Director North America
• Creative and Content teams
• Product and Category teams
• External technology partners such as CRM platforms and SMS providers

What You Bring

• 6–10+ years of experience in CRM, lifecycle marketing, or retention marketing within ecommerce or DTC environments
• Proven ownership of Email and SMS as a significant revenue channel with measurable impact on LTV and retention
• Experience building and scaling lifecycle programs from the ground up
• Deep expertise in segmentation, personalization, and marketing automation
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience building or managing loyalty and retention programs
• Experience working in lean, high-growth environments with strong ownership and accountability
• Experience with Shopify ecosystem and tools such as Klaviyo, Attentive, and or Tapcart
• Experience managing omnichannel CRM strategies across email, SMS, push, and app

What Success Looks Like

• CRM becomes a top revenue contributor for the North America business
• Email and SMS programs are optimized to meet and exceed industry benchmarks across engagement and revenue metrics, including open rate, click-through rate, conversion rate, and revenue per recipient
• Lifecycle programs operate efficiently and drive consistent, scalable performance
• First-party data and owned audience grow meaningfully over time

WHY VENUM

• Work for the #1 combat sports brand in the world
• Be part of building Venum’s North American headquarters in New York
• Work with elite athletes, global partners, and high-impact product launches
• Join a fast-growing organization with real opportunity for career growth and impact

Compensation & Benefits This role will be compensated with a good-faith pay range of $110,000–$140,000. This range represents the minimum and maximum base pay the company reasonably expects to offer for this role at the time of posting. Final base pay will depend on several factors, including the applicant’s qualifications, relevant experience, education, certifications or professional licenses, and overall performance throughout the interview process. This role may offer the following benefits: medical, vision, and dental insurance, life insurance, disability insurance and a 401(k) matching program. This role may also be eligible for an annual performance-based bonus award. This role includes paid personal time off and 14 paid company holidays. Venum offers paid sick time in accordance with all applicable state and federal laws. The Company is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment and do not discriminate on the basis of race, color, religion, creed, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, age, disability, pregnancy, childbirth or related medical conditions, reproductive health decisions, marital or partnership status, military or veteran status, genetic information, arrest or conviction record (consistent with the New York City Fair Chance Act and applicable law), domestic violence victim status, or any other characteristic protected by federal, state, or local law. The Company prohibits discrimination, harassment, and retaliation of any kind and is committed to maintaining a workplace where all individuals are treated with respect and dignity. A job description for this position is available and has been provided as part of the job posting. The duties and responsibilities described in the job description are intended to outline the general nature and level of work expected for this role and may be modified by the Company as needed based on business requirements. The job description does not limit the Company’s ability to assign or reassign duties, responsibilities, or reporting relationships, and may be updated from time to time to reflect changes in the role or the needs of the business. #J-18808-Ljbffr Work with Adiona