Marketing Strategist

JOB SUMMARY

The Marketing Strategist is responsible forplanning and building out strategic marketing campaigns for major churchinitiatives such as ministry launches, conferences, and special events. Thisrole focuses on upstream thinking - clarifying goals, mapping audiences,defining messaging, and shaping rollout plans across digital and in-personplatforms. The Marketing Strategist will hand off well-developed campaignstrategies to the Sr. Project Manager, who will delegate the execution. Thisrole works closely with the Marketing Director, Creative Director, and Sr.Project Manager to ensure campaigns are clear, aligned, and effective. Thestrategist builds the plan and refines it, others will execute on it.

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enableindividuals with disabilities to perform the essential functions.

CampaignStrategy & Planning

• Create comprehensive marketingstrategies for events, launches, and seasonal initiatives
• Clarify campaign goals, definetarget audiences, and shape the message framework
• Develop rollout plans across web,email, social, print, video, and weekend environments
• Write clear campaign briefs thatguide creative, communications, and project workflows
• Align all campaign plans with CBC'svoice, mission, and multi-campus context
• Partner with Communication and Webteams to improve visibility of key initiatives

Multi-TeamCollaboration

• Collaborate closely with CreativeDirector, Marketing Director, and Sr. Project Manager
• Participate in campaign kickoffs,strategy sessions, and milestone reviews
• Communicate strategic directionclearly to ministry partners and internal teams
• Ensure messaging and promotionalcadence are synced across all platforms

Review& Optimization

• Participate in post-campaign reviewsand suggest improvements for future initiatives
• Maintain templates and campaignplanning tools for repeatable, scalable use
• Stay informed on best practices inchurch communications, digital behavior, and strategy
• Perform additionalduties as assignes

COMPETENCIES

• Strongwritten and verbal communication skills
• Demonstrates the ability to developand execute comprehensive, multi-channel campaign strategies that clarifygoals, define target audiences, and drive engagement
• Shapes clear, compelling messageframeworks that align with organizational voice, mission, and a multi-campuscontext
• Creates structured campaign briefs,rollout plans, and planning tools that guide creative, communications, andproject workflows
• Collaborates effectively withcreative, marketing, communications, and web teams to ensure alignment acrossstrategy, timelines, and execution
• Communicates strategic directionclearly to internal teams and ministry partners, ensuring consistent messagingacross all platforms
• Participates in post-campaignreviews, applying insights to improve future initiatives and campaigneffectiveness
• Maintains and improves templates,processes, and planning tools to support repeatable and scalable campaignexecution
• Stays informed on best practices inchurch communications, digital behavior, and evolving communication strategies

POSITION TYPE/EXPECTEDHOURS OF WORK

This is a full-time position. Days and hours ofoperation are generally scheduled Sunday- Thursday 9:00am-5:00pm. Schedule mayshift based on church needs.

PHYSICAL REQUIREMENTS

While performing the duties of this job, theemployee may be regularly required to do the following:

• Ability to maintain good or corrected vision,including depth perception and focus adjustment
• Ability to perform repetitive hand and armmovements
• Ability to remain seated in a stationaryposition for extended periods
• Ability to operate computer and office equipmentfor prolonged durations
• Ability to lift up to 15 lbs. and occasionallypush/pull up to 50 lbs
• Ability to communicate clearly and effectivelyin written and verbal form

EDUCATION AND EXPERIENCE

• Minimum of two (2) years ofprofessional experience in marketing, communications, or strategy required
• Bachelor's degree in Marketing,Communications, Advertising, or a related discipline preferred

WORK ENVIRONMENT

Duties are performed in an office setting wherethe work and general environment may be fast-paced and hectic at times.Therefore, it is essential that the employee is able to effectively handle thenormal anxieties associated with the job and manage multiple projects in aninnovative environment. Environmental noise levels are minimal. Periodictravel to various locations may be required.


OTHER DUTIES

• Must exemplify The CBCWays of Honor, Hospitality, Hustle, High Capacity, and Humility
• Must be willing to workweekends and occasional special events
• CBC Member, genuinedesire to serve God and the Church
• Must live life beyondreproach 1 Timothy 3

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