Sr. Analyst - Category Site Merchandising, Gadget (Electronics)

Senior Analyst, Site Merchandising Category

Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who's curious about the guest and can see the shopping journey through their eyes? Then you'll have success on the Digital Strategy & Platform team, whose goal is to offer guests a seamless online shopping experience across our platforms—including Target.com and the store network's fulfillment capabilities. Here, you'll collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization, simplicity and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient, reliable and instantly gratifying digital experience.

The Category Site Merchandising team focuses on increasing digital topline sales by optimizing conversion and the overall site experience. The team plays a crucial role in ensuring findability and discoverability of products, making it easy for guests to locate and discover items. By partnering with various teams within and outside of the Digital organization, the team drives the right experience for each category. Additionally, the team is responsible for delivering financial outcomes and plans for the digital business, ensuring that financial goals are met and sustained.

As a Senior Analyst, Site Merchandising Category you will elevate Target's beloved in-store experience to the digital space, driving engagement across Target.com and the Target app. You will drive business growth through effective category management and site merchandising strategies; focused on optimizing the site experience for your category to maximize guest engagement and sales. You will collaborate closely with cross-functional teams, including merchandising, marketing, digital teams and analytics, to ensure seamless execution of category strategies and alignment with business goals. Your role is crucial in translating business objectives into actionable site merchandising tactics that enhance the digital shopping experience.

Core Responsibilities:

• Site Experience Management: Develop and implement site merchandising experience and traffic driving strategies that drive guest engagement and bring business priorities to life. Translate internal and external insights into actionable plans that improve findability & discovery, enhance conversion and optimize the guest journey.
• Analytics & Insights: Monitor key performance indicators (KPIs) across devices and platforms, guest behavior, and market trends. Use these insights to refine strategies, influence cross-functional teams, and inform business decisions. Provide routine reporting on performance metrics, offering deep insights for continued optimization.
• Know and advocate for the Guest: Provide actionable insights by analyzing consumer behavior, site metrics, and demographic trends to enhance user experience. Develop a deep understanding of the user journey for your category.
• Cross-Functional Leadership: Establish strong partnerships across Digital, Marketing, and Merchandising teams to influence effectively and ensure activation of cohesive, high-impact digital experiences and traffic driving strategies.
• Innovation & Continuous Improvement: Continuously identify opportunities for innovation in merchandising, technology, and processes. Proactively drive progress, improvement, and advancement to enhance guest experiences.
• Results & Financial Accountability: Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement.

About you:

• Four-year degree or equivalent experience
• 4+ years of e-commerce experience (Site Merchandising, Digital Marketing, etc.)
• Business acumen with an entrepreneurial, revenue-generating mindset
• Strong technical acumen, curiosity and passion for customer experience
• Understanding of broader e-commerce trends and innovations
• Demonstrated experience in strategic and cross-functional influence, planning and execution
• High level of initiative, accountability and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions
• Strong analytical and quantitative skills, including financial and business metrics in addition to site metrics
• Excellent written and verbal communication skills with the ability to present to varying levels of leadership