Salesforce Techno Functional Consultant

Job Summary We are seeking a highly skilled Salesforce Techno-Functional Consultant with strong expertise in Marketing Cloud, customer journey optimization, and data-driven decision-making . The ideal candidate will bridge business and technology, driving customer understanding, designing omnichannel journeys, and implementing optimized marketing solutions. Key Responsibilities Drive customer understanding and journey optimization strategies by translating business goals into scalable Salesforce solutions. Define and design end-to-end implementation architecture for Salesforce Marketing Cloud initiatives. Analyze and interpret customer behavior and causality data to generate actionable insights and improve journey performance. Develop and maintain customer personas by combining tribal knowledge with data-driven insights. Map current-state omnichannel customer journeys and define future-state journey architectures aligned with business objectives. Design and implement experimentation frameworks (A/B testing, multivariate testing) to measure impact and optimize campaigns. Implement and manage customer journeys using Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio). Collaborate with cross-functional teams (business, analytics, and technology) to ensure seamless execution of marketing strategies. Ensure best practices in data integration, segmentation, personalization, and campaign execution . Required Skills & Qualifications 5+ years of experience in Salesforce with strong exposure to Marketing Cloud . Proven experience in techno-functional roles , handling both business requirements and technical implementations. Hands-on expertise in: Journey Builder Automation Studio Email Studio Audience segmentation & personalization Strong understanding of: Customer lifecycle management Omnichannel marketing strategies Customer journey mapping Experience in data analysis and deriving actionable insights (SQL, data modeling preferred). Knowledge of design of experiments (DOE), A/B testing frameworks , and performance measurement techniques. Ability to translate business requirements into technical architecture and solutions . Strong stakeholder communication and problem-solving skills. Preferred Qualifications Salesforce certifications (e.g., Marketing Cloud Consultant, Marketing Cloud Developer, Salesforce Admin ). Experience with data platforms, CDPs, or analytics tools . Exposure to integration tools/APIs and multi-system environments. #J-18808-Ljbffr LumiJobs