Digital Marketing Manager

Job Summary / Basic Function The Digital Marketing Manager will develop, execute, and optimize comprehensive marketing strategies to drive book discovery, reader engagement, and sales. This role requires a modern marketer who is fluent in today’s digital landscape and deeply familiar with the evolving publishing industry from metadata optimization to influencer partnerships and community engagement. Additionally, the candidate will play an instrumental role in the strategic development of integrated marketing plans, including email marketing, direct marketing, conference planning, course adoption marketing, website management, webinars, and author events at Teachers College Press/Columbia University, the leading university press in the Education field. Characteristic Duties And Responsibilities Digital Strategy & Campaign Management Develop and execute integrated digital marketing campaigns for new titles, backlist, and author brands Manage full-funnel marketing strategies from awareness through conversion and reader retention Analyze campaign performance using data-driven insights and adjust strategies accordingly Manage and participate in launch meetings, weekly sales performance meetings, weekly acquisitions meetings, and the like Social Media Oversee all social media platforms (Instagram, TikTok/BookTok, Facebook, Bluesky, YouTube, WhatsApp, LinkedIn) Create and manage content calendars aligned with publication schedules and seasonal academic trends Build and nurture communities among educators, researchers, and academic readers Identify and manage partnerships with education influencers, thought leaders, and academic bloggers Multimedia Content Creation & Strategy Develop content strategies that drive organic traffic and position Teachers College Press as an authoritative voice in education and related disciplines Plan, script, and produce high-quality, engaging video content tailored for social media (TikTok, Instagram Reels, YouTube Shorts), company blogs, and live webinars Strategically highlight upcoming book releases, backlist titles, and individual author platforms to expand audience reach and drive engagement Cross-Functional Collaboration: Partner with the marketing, editorial, and PR teams to align video content with broader promotional campaigns and seasonal publishing schedules Performance Tracking: Analyze video performance metrics (views, watch time, engagement) to refine content strategies and maximize ROI Email Marketing Design and execute email marketing campaigns including newsletters, launch sequences, and automated drip campaigns Grow and segment subscriber lists to deliver personalized content to educators, librarians, academics, administrators, and booksellers A/B test subject lines, copy, and CTAs to optimize open and click-through rates SEO / AEO Implement SEO and Answer Engine Optimization (AEO) best practices for the publisher’s website, author pages, and blog content Optimize book metadata (title, description, keywords, categories) across retail and academic platforms Digital Advertising Plan and manage paid advertising campaigns across Google Ads, Meta Ads, Amazon Ads, and academic/professional channels Monitor budgets, bids, and performance metrics (ROAS, CPC, CTR) to maximize ROI Retarget audiences and leverage lookalike modeling to reach new readers across academic and public education communities Publishing Industry Expertise Stay current on publishing trends including AI-assisted tools, ebook growth, and subscription and library platforms, such as Ebsco and Overdrive Work with tools such as Biblio, HubSpot, NetGalley, Edelweiss, and academic databases Collaborate with editorial, sales, and publicity teams to align marketing with publication dates and sales goals Minimum Qualifications Bachelor’s Degree 3–5+ years of digital marketing experience, with at least 2 years in publishing, academic publishing, education media, or a content-driven industry Proven expertise in social media management, email marketing, SEO/AEO, and paid digital advertising Hands‑on experience with marketing platforms: Adobe or Canva, Google Analytics 4, Meta Business Suite, Amazon Advertising Console Solid understanding of book retail and academic library ecosystems (Amazon, Bookshop.org, library platforms) Strong analytical skills and comfort with performance dashboards and KPI reporting Excellent written and verbal communication skills Preferred Qualifications Experience marketing to academic, educator, or policy-focused audiences Familiarity with AI marketing tools (e.g., ChatGPT for content, Jasper, Canva AI) Knowledge of e-book marketing strategies Experience working with Edelweiss and NetGalley Genuine passion for education, social justice, and the power of ideas to drive change Salary Range $70,000 - $80,000 Work Modality Hybrid Competitive Compensation And Benefits The salary range reflects the College’s good faith and reasonable estimate of the compensation for the position at the time of the job posting. Salary decisions are dependent on several factors including but not limited to market and organizational considerations, experience, and qualifications of a selected candidate as well as internal and external equity. Our benefits contribute significantly to the total compensation package that includes medical, dental, vision, and supplemental insurance plans; flexible and hybrid work schedules; tuition remission; life insurance; short and long-term disability insurance; an exceptional employer retirement matching program; health savings accounts (HSA), flexible spending accounts (FSA), Public Service Loan Forgiveness eligibility, and a robust Employee Assistance Program (EAP). Hybrid / Remote Work Expectations Teachers College maintains a hybrid work environment, which provides employees with flexible work arrangements while ensuring we preserve the important aspects of our unique in‑person college‑campus culture. Depending on role and business needs, colleagues will either work onsite or in a hybrid model (a combination of in‑office and virtual days). Employees are expected to live within a 150-mile radius of the College. #J-18808-Ljbffr