Vice President, Marketing & Business Development
Confidential
Vice President, Marketing & Business Development
About the Company
Member-focused credit union serving utility employees nationwide
Industry
Utilities
Type
Non Profit
Founded
1934
Employees
51-200
Specialties
- utility worker mortgages
- energy employee mortgages
- utility worker auto loans
- energy employee auto loans
- exclusive utility worker credit card
- credit cards for energy employees
- financial benefit for utility companies
- and financial benefit for energy workers
About the Role
The Company is seeking a Vice President of Marketing and Business Development to provide strategic leadership for marketing and business development, aligning both functions with organizational growth goals. The role will develop strategies to increase customer acquisition and engagement, raise awareness, and support cross-selling. Responsibilities include strengthening existing partnerships, cultivating new business opportunities, ensuring consistent messaging with executive and cross-functional teams, and setting measurable growth targets. The Vice President will also use performance data to refine campaigns and lead teams while overseeing budgets, vendors, resources, and sponsorships. Candidates should have a bachelor’s degree in marketing, communications, business administration, public relations, or a related field; equivalent education, training, and relevant experience may be considered. At least 10 years of progressive experience in marketing, communications, brand management, public relations, digital marketing, or sales leadership is required, preferably within a financial institution or similar organization. Essential expertise includes marketing automation, digital engagement tools, predictive analytics, website accessibility, search engine optimization, and performance dashboards. Strong strategic, analytical, leadership, and partnership-building capabilities are important for success.
Hiring Manager Title
President/Chief Executive Officer
Functions
- Marketing
- Business Development
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