Vice President, Group Director, Account Planning

Company descriptionDigitas Health is the modern creative agency that takes on the biggest moments in healthcare, raises the standard of creative, and connects people, partners, and ideas to create work that earns its place in culture. Purpose-built for today’s complex and evolving landscape, we partner with some of the world’s largest healthcare brands to do big things by moving faster, connecting deeper, and unlocking new possibilities at the intersection of creativity, data, technology, and empathy. Guided by our purpose, Connected for Good, and fueled by a vibrant, magnetic culture—we deliver meaningful work that drives relevance, changes behavior, and creates lasting impact, always grounded in humanity, not just technology. As part of Publicis Health and Publicis Groupe, we bring together entrepreneurial energy with the scale, stability, and depth of one of the world’s leading communications networks.At Digitas Health, what sets us apart isn’t just who we work with, it’s how we work and how it feels to be here. Our culture attracts curious, driven people who want to make a difference and be part of something bigger. Our teams are intentionally crafted across disciplines, perspectives, and experience levels, bringing strategy, creativity, data, and technology together from the start. We believe the best ideas come from curiosity, collaboration, and healthy debate and we expect people here to be thoughtful, engaged, and eager to shape what’s next. If you’re energized by complexity, motivated by impact, and excited to help redefine how healthcare connects with people, we’d love to meet you!OverviewThe Digitas Health LifeBrands Account Planning team uncovers breakthrough customer insights, and helps our teams to turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative) and reports to the SVP/Head of Planning.The ideal Vice President/Group Director candidate has at least 10 years experience developing and applying breakthrough customer insight in a marketing, creative agency or professional services firm, as well as exceptional thinking, communication and influence skills, leadership, and energy. Most importantly, we seek candidates with enthusiasm for pushing the frontier of how marketing can evolve to meet the needs of an ever more powerful consumer.The VP/Group Director is the customer insight “lead” for designated Digitas Health LifeBrands clients, with 3 primary responsibilities:Leveraging customer insight to help the team come up with great creative marketing ideasIdentifying high impact opportunities for developing breakthrough customer insightCreating innovative approaches for coming up with customer insightResponsibilitiesProactively determining where and how in-depth insight about the consumer’s attitude and behavior can help make our clients’ marketing more successful and where the opportunities areIdentifying key customer insights from existing client/Digitas Health LifeBrands data and translating them into relevant marketing program implicationsApplying innovative research and “listening” methodologies to create relevant, breakthrough customer insightsPartnering with our cutting edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insight and marketing program application valueOptimizing the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your teamExpertly applying the Digitas Health LifeBrands BrandFit approach to marketing program development, and inspiring your teams to embrace a “pull” approach to marketingLeading team brainstorms that efficiently produce breakthrough insight and maximize team contributionsBuilding productive collaboration and enabling successful teamworkCreating demand for account planning’s contributions by demonstrating its impactManaging 2 mid-level plannersQualificationsAt least 10 years’ experience working in marketing and/or strategic services organizations – e.g., general advertising agency account planning group; management consulting firm; brand strategy firm; large DM firm strategic planning/account planning groupQualitative research expertise and experience applying innovative qualitative research techniquesFamiliarity with interpreting and applying quantitative researchUndergraduate degree in a discipline like history, American studies, political science, anthropology/sociology, journalism, or psychologyGraduate degree is also a plus (e.g., MBA, Masters)Familiar with segmentation, analytics and media research tools (e.g., MRI) a plusExceptional customer insight skillsIntuitive ability to understand what makes consumers “tick”Ability to discern the customer insight and “human truth” from mounds of dataA passion and empathy for the consumer’s perspectiveAvid follower of how marketing is evolving to meet the needs of the ever more powerful consumer; you can tell the difference between YouTube and an inner tubeAbility to challenge the team to uncover “what’s in it for the customer”Passionate about applying cutting edge qualitative methodology to the development of insightExperience applying insight to marketing program developmentA knack for helping creative teams understand an insight and translate it into creative magicPassion for working with creative peopleExceptional writing, communication and influence skillsAn inspirational, compelling personality and way of workingyou have the ability to quickly gain the trust of clients and internal team members at all levelsExcellent teamwork and leadership skillsA leader and a team builderWeb experience (and passion!) is highly relevantDemonstrated ability to build demand for account planningExperience successfully bringing account planning to clients and teams who haven't used it beforeAmbition, accountability, and driveYou like to do things in a new way, you like convincing people of your point of view, you are driven to succeedAdditional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io your information will be kept confidential according to EEO guidelines.#LI-AG2Compensation Range: USD $129,485.00 - USD $186,060.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/16/2026.