Digital Marketing Manager - Paid Media

The Mattress Shop

Join us at a pivotal moment to drive growth through paid media for The Mattress Shop, 3Z Brands new consumer-facing mattress marketplace. Were looking for a performance-driven, digital marketer to take real ownership in scaling across high-stakes paid channels. This role is for a curious, experimentally minded marketer who sees an early-stage channel mix as an invitation to make the strategy their own.

As Digital Marketing Manager, Paid Media, youll own channel strategy and day-to-day execution across paid social and paid search, with full accountability for efficiency and growth. Youll build the testing frameworks, lead creative direction, establish the measurement infrastructure, and expand bids/budgets commensurate with what you prove.

The role pairs the autonomy of a startup environment with the resources and operational support of an established, mature brand house. Youll have the freedom to define the approach and a team of experienced operators to work alongside. Your decisions won’t just move metrics but directly shape the trajectory of the brand.

About 3Z Brands

3Z Brands is a direct-to-consumer brand portfolio, vertically-integrated manufacturer, and retailer of award-winning sleep products. Headquartered in Arizona and New York, 3Z operates a portfolio of best-in-class sleep brands including Helix Sleep, Brooklyn Bedding, Birch, Bear Mattress, Nolah, and Leesa Sleep.

Responsibilities

Campaign Management & Channel Ownership

You are accountable for how the budget is deployed, paced, and reallocated in real time. You own the performance outcome not just the execution.

• Own day-to-day execution across paid search (Google, Microsoft), and lead the expansion into paid social (Meta & Youtube) with an eye on emerging biddable channels as the business scales
• Manage and pace budgets with precision, making real-time reallocation decisions across channels that protect efficiency and drive growth
• Control bidding strategy and audience architecture across campaign types and funnel stages
• Build and manage creative testing frameworks with speed and rigor

Creative & Landing Page Strategy

In paid media, creative is the variable that moves the needle most. You have strong instincts about what works, why it works, and how to systematically find the next winning concept.

• Develop and maintain a creative strategy across paid channels, informed by performance data and cultural awareness
• Partner closely with creative teams to brief, iterate, and prioritize asset & landing page production based on what the data tells you
• Identify winning creative patterns and translate them into scalable frameworks and repeatable testing hypotheses
• Stay current on platform creative best practices, emerging formats, and what is resonating with mattress and home category consumers
• Partner with ecommerce and content teams to ensure landing page experience supports campaign objectives and audience segments
• Use AI-powered tools to accelerate asset & landing page concepting, iteration, and production where possible
• Build a feedback loop between creative performance and brand strategy so neither operates in a vacuum

Incrementality & Measurement

Today, measurement at The Mattress Shop leans too heavily on in-platform reporting. Youll help to define what rigor looks like, from building the frameworks, tools, and testing cadences that let us move beyond what platforms self-report and make confident, data-grounded decisions about where to focus and how to grow profitably.

• Audit the current measurement approach and chart a clear path from in-platform reliance to a multi-signal attribution model
• Partner with incrementality and measurement platforms (Haus, Rockerbox, or equivalent) to establish off-domain lift testing or MTA.
• Design and run geo-based lift tests to validate channel contribution beyond what platforms claim
• Establish reporting infrastructure that connects channel performance to profit not just revenue, so investment decisions are grounded in margin impact

AI & Emerging Technology

You are not watching AI happen to marketing. You are using it, testing it, and pushing what is possible. You default to running the experiment over debating whether to run it.

• Operate as an AI-native marketer, using AI tools daily to accelerate analysis, automate workflows, and surface insights faster
• Actively test emerging ad formats, AI-driven creative tools, and new bidding and automation frameworks before they become mainstream
• Stay ahead of what is new in marketing technology and bring a point of view on what is worth testing

Analytics & Reporting

You are comfortable going deep in the numbers and using data to tell a story. Analytical rigor is fully embraced.

• Influence the creation of clean, decision-ready reporting that goes beyond surface metrics
• Navigate attribution ambiguity and make confident decisions with imperfect data
• Excel or Google Sheets fluency required; SQL a plus

Qualifications

Required

• 3+ years of hands-on paid media experience across paid social and paid search
• Proven experience managing significant ad spend with full ownership of pacing, allocation, and efficiency
• Strong analytical skills with a specific focus on marginal and incremental performance
• Demonstrated creative instincts and experience contributing to creative strategy — not just executing against it
• AI-native work habits with genuine curiosity about what is emerging in marketing technology
• Preferred: experience at a brand with AOV above $500, where longer consideration cycles and upper-funnel investment are part of the growth model

Mindset

• Ownership mentality: you treat the account like its yours, follow through without being managed, and close the loop.
• Relentlessly curious and evidence-driven: you form hypotheses, design tests, and let data change your mind.
• Comfortable with ambiguity: you see a blank channel playbook as an opportunity rather than a problem, and you build the structure as you go.
• You enjoy building your own structure & systems: If a testing framework, measurement cadence, or reporting standard doesnt exist yet, you create it.
• Own your priorities out loud: You set your own agenda, decide the tradeoffs, and communicate them clearly. A stated priority is better than a silent one.
• Cross-functional by instinct: you build relationships with content, ecommerce, and brand teams because better inputs make for better campaigns.
• Low ego, high output: you care about results more than credit and make the people around you better.

Compensation & Benefits

• Competitive salary commensurate with experience
• Comprehensive medical, dental, and vision insurance
• 401(k) program with company match
• Employee referral program and bonus
• Hybrid remote work
• Friends and family discount on all 3Z products
• A free mattress from any 3Z brand

Unlike most competitors in the space, 3Z Brands is both a manufacturer and retailer, giving it a unique advantage and a multi-faceted revenue model. With new strategic initiatives in place, 3Z Brands is poised for hyper-growth in the coming years and is looking to build out an exceptional team to make that happen. We are committed to inclusion, equitable support, and respect for all team members.