Marketing Specialist

At TTC, we are Enriching lives by connecting people and places. For over 100 years, we’ve been bringing the world closer together by crafting journeys that create lasting memories, lifelong friendships and meaningful cultural connections. Across more than 70 countries and our award-winning brands, we design and deliver travel experiences that go beyond sightseeing - they change perspectives. Behind every unforgettable journey is a passionate team making it happen. That’s where you come in. OUR VALUES Everything we do is guided by our five shared commitments: Value Every Voice - We put people first. Act with Integrity - We do what’s right. Explore Beyond Boundaries - We’re driven by curiosity. Own the Outcome - We take responsibility for our decisions. Succeed Together - We’ve got each other’s backs. POSITION SUMMARY The Marketing Specialist, Global Marketing & Campaigns plays a key role in supporting the planning, coordination and operational execution of TTC's global promotional campaigns. Reporting to the Director, Marketing Promotions & Offers, this role helps bring major commercial campaigns to market by coordinating offer development, campaign planning, stakeholder communications, legal and reservation system readiness, and cross-channel activation across global teams. This role is ideal for a highly organized, detail-oriented marketer who thrives in a fast-paced environment, enjoys managing multiple projects simultaneously, and is passionate about bringing marketing assets to life. KEY RESPONSIBILITIES Coordinate planning and execution of global promotional campaigns including Black Friday, Big Travel Sale and other commercial initiatives Support the execution of integrated marketing campaigns and product launches across all product categories including Tour, River Cruises, Small Groups and Rail Support development of campaign briefs, timelines and activations plans Own campaign milestone tracking, including deliverables, dependencies, approvals and deadlines, and proactively flag risks that may affect delivery Coordinate quality assurance reviews to ensure campaign assets meet brand standards and campaign requirements Own the coordination and distribution of approved campaign assets across relevant channels and stakeholder teams Own the campaign readiness tracking and coordinate stakeholder communications, escalating risks or gaps ahead of agreed launch dates Maintain annual campaign calendars, launch schedules, marketing roadmaps and key milestone tracking PROMOTIONS & OFFERS MANAGEMENT Coordinate promotional offer development and build implementation requirements Own the coordination and tracking of promotional offer submissions to Legal, including regional requirements, feedback and approval status Own and maintain promotional tracking documents, promotion/impact sheets and communication-platform updates Coordinate promotional offer testing and launch readiness activities, documenting outcomes and escalating issues before launch STAKEHOLDER & PROJECT MANAGEMENT Coordinate campaign communications across internal channel teams including Contact Centers, Trade Marketing, CRM, Web, Paid Media, Content, PR and Commercial/Revenue Management teams Support agency coordination by managing timelines, deliverables, feedback collection, meeting notes and project follow-up actions Assist in preparing campaign status updates, launch final materials, stakeholder presentations and meeting documentation Ensure approved marketing assets, briefs and supporting materials are distributed to relevant teams by agreed deadlines REPORTING & PERFORMANCE ANALYSIS Own the collection and consolidation of campaign performance reports across paid, owned, earned, CRM, trade and social channels Support post-campaign reporting and analysis by gathering data, tracking KPIs and identifying key insights from Marketing Intelligence team Maintain campaign dashboards, reporting templates and performance trackers Support the Director, Marketing Promotions & Offers in developing campaign recaps, key learnings and optimization recommendations PROCESS & OPERATIONS Contribute to the ongoing improvement of campaign management processes, workflows and ways of working Own the maintenance and accuracy of project management systems, campaign documentation, approvals and reporting frameworks Coordinate budget administration, purchase orders, invoices and campaign administration as required ROLE SUCCESS CRITERIA The Marketing Specialist will be recognized as a reliable and highly organized contributor who enables the successful delivery of product launches, integrated campaigns and promotional initiatives across the business. Success will be measured through: Timely and accurate execution of campaign and launch activities Effective management of multiple stakeholder groups and competing priorities Accuracy and quality of campaign reporting and performance tracking Successful management of project timelines, assets, approvals and deliverables Strong support of major commercial campaigns, including Big Travel Sale and Black Friday Positive stakeholder feedback and cross-functional collaboration Continuous improvement of campaign processes and operational efficiency YOUR EXPERIENCE AND EXPERTISE 2–4 years of experience in marketing coordination, campaign management, project management, or marketing operations Experience supporting integrated marketing campaigns across multiple channels Strong organizational and project management skills with the ability to manage multiple priorities simultaneously Excellent written and verbal communication skills Experience working with cross-functional teams, agencies, and external partners Strong attention to detail and commitment to quality Experience using project management, marketing, and reporting platforms Familiarity with digital marketing, CRM, content management, and campaign reporting is advantageous Experience within travel, tourism, hospitality, retail, or consumer brands is beneficial but not required TRAVEL & OTHER REQUIREMENTS Work Location: Hybrid (2 days in office) #J-18808-Ljbffr