Sr. Marketing Manager, Direct to Consumer

iRhythm Technologies seeks a Senior Marketing Manager for Direct-to-Consumer marketing to develop and execute omnichannel strategies that increase patient awareness and engagement in cardiac health solutions. This remote role requires strategic leadership in consumer marketing, market insights analysis, and cross-functional collaboration to support business growth.

Responsibilities

• Develop and execute direct-to-consumer growth strategies across multiple disease states and patient segments
• Lead omnichannel campaign development including patient education materials, digital assets, and media programs
• Conduct voice-of-customer research and translate consumer insights into strategic marketing recommendations
• Evaluate and recommend advocacy partnerships and community engagement initiatives aligned with patient needs
• Monitor competitive landscape and emerging healthcare marketing trends to inform business strategy

Requirements

• Proven direct-to-consumer or consumer marketing expertise in healthcare or medical device sectors
• Strategic thinking with ability to develop growth strategies and identify market opportunities
• Strong analytical skills to translate market research and campaign data into actionable insights
• Experience managing compliant omnichannel campaigns across paid, owned, and earned media
• Cross-functional influence and collaboration skills to align priorities across departments
• Knowledge of healthcare decision journeys, insurance coverage impact, and patient advocacy landscapes