Marketing Sr Analyst - Customer Data Activation

Overview This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check‑up – we invest in you so you can find your inspiration. Key Responsibilities Identify, size, and prioritize the highest‑value audience strategies that target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences. Build key audience activation playbooks with profiling and audience segment insights. Manage the Audience Intake Request process ensuring timely delivery of segments and allocation of resources. Support audience strategy and design with Brand & Customer Marketing teams to guide initiative/campaign communications & tactical development. Leverage business logic, customer data, and platforms to unlock and scale the automation of advanced audience strategies and audience architecture design, building and syndication to paid and owned channels. Work collaboratively on Marketing customer taxonomy maintaining a customer definition repository to instill audience unification to drive stronger connection with the customer, maximize business impact, and performance insights. Support the Marketing governance process for audience creation, activation, and measurement. Translate department‑specific marketing needs into technology capabilities and data requirements that would drive return on investment. Demonstrate knowledge of the latest industry developments (changes in privacy laws and regulations, cookies less, etc.). Provide Marketing leadership (Manager/Director) key updates regarding strategy, progress, and risks. Required Qualifications Bachelor’s degree in Business, Communications and Marketing or equivalent years of experience in lieu of education requirement, if applicable. 1‑3 Year Experience in Marketing or related field. 1‑3 Years Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem. Preferred Qualifications Experience in the Retail industry. Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit #J-18808-Ljbffr Lowe's Companies, Inc.