Associate Director, Paid Social Strategy

Job Description

Job Description

Salary:

Who We Are:

At Delve Deeper, we are a performance media agency specializing in the charity and nonprofit sector, partnering with organizations that invest $5M to $20M annually in media. We help mission-driven teams maximize their impact through advanced digital strategies designed to deliver measurable, scalable results.

Our capabilities span advanced reporting and analytics, intent-based audience segmentation, full-service digital media management, and personalized creativegiving our partners a comprehensive, data-driven approach to growth.

At Delve Deeper, were not a typical vendor. We act as a strategic partner, working alongside organizations to solve complex media challenges and translate them into clear, measurable outcomes. Backed by a leadership team with decades of hands-on experience, Delve Deeper is recognized as a trusted voice within the charity community.

Delve Deeper has also been recognized as Built In Colorados Best Places to Work for five consecutive years, reflecting a culture that prioritizes both performance and people. We emphasize professional development in an environment where every team member can make a meaningful impact. Were deeply committed to supporting our team through self-care, family, community, and career growth. As a privately owned company, we move quicklyfree from red tapeand create clear paths for advancement for those driven to succeed.

Here's What We're Looking For:

Were looking for an Associate Director, Paid Social Strategy who thinks like an investor, not a platform operator.

You dont rely on automation or default recommendations. You use platforms like Meta, TikTok, LinkedIn, and Reddit as toolsbut youre the one setting the direction. You combine data, testing, and creative thinking to drive real business outcomes, not just platform-reported performance.

At Delve Deeper, everything is driven by a Start / Stop / Scale mindset. Youre constantly asking:

• What should we start testing next?
• What should we stop doing because its diluting performance?
• What should we scale because its working?

This is a leadership role within a pod structure. Youll own performance across multiple accounts, guide specialists, and ensure every dollar is allocated with intention.

Heres What Youll Do:

1. Own Performance (Start / Stop / Scale)

• Act as the decision-maker for where ad spend goes and why
• Continuously start new tests based on clear hypotheses and business goals
• Confidently stop tactics that dilute true ROIeven if they look strong in platform metrics
• Aggressively scale proven audiences, creatives, and placements until diminishing returns
• Treat every account like an investment portfoliobalancing efficiency and growth

2. Lead a Pod

• Manage and mentor a small team of specialists (typically 23)
• Set priorities and ensure the pod is aligned around a clear Start / Stop / Scale roadmap
• Delegate work and QA not just for accuracy, but for quality of thinking
• Own performance across multiple clients and ensure each has a clear path to hitting targets

3. Design Paid Social Systems

• Build account structures that support continuous testing (Start), pruning (Stop), and scaling (Scale)
• Translate real-world audiences into platform-targetable segments
• Balance automated discovery (broad targeting, CBO, Advantage+) with disciplined funnel structure
• Improve performance through better inputs: conversion signals, audiences, creative, and data feedback loops

4. Drive Creative & Audience Strategy

• Develop and test messaging frameworks tied to audience motivations
• Continuously start new creative angles, stop fatigued or low-quality messaging, and scale winning concepts
• Treat creative as a performance systemnot just assets
• Partner closely with creative teams to guide direction and iteration

5. Turn Data Into Insight

• Go beyond reporting to explain whats driving performance and what actions to take next
• Connect platform metrics to real business outcomes like revenue, LTV, and customer quality
• Identify when to start, stop, or scale based on datanot assumptions
• Provide clear, actionable insights that inform both internal decisions and client conversations

6. Build & Elevate the Team

• Coach specialists to think in terms of investments and tradeoffsnot just execution
• Reinforce the Start / Stop / Scale mindset in how the team approaches every decision
• Provide feedback that improves judgment, ownership, and strategic thinking
• Contribute to systems, training, and best practices across the team

Heres What You Bring:

• 36 years of experience in paid social, performance marketing, or a similar analytical role
• Hands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)
• Strong analytical thinking and comfort working with data to drive decisions
• Ability to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV)
• A structured approach to testing and optimization using a Start / Stop / Scale mindset
• Attention to detail and a high standard for accuracy
• Comfort managing multiple accounts and priorities at once
• A collaborative mindset with the ability to lead and develop others

How Success Is Measured:

• Client ROI/ROAS, CPA/CAC, and growth targets are consistently met or improved
• Clear Start / Stop / Scale decisions drive performance over time
• Campaigns become more efficientnot just larger
• Creative systems produce repeatable winners
• Team members show growth in thinking, ownership, and execution

What Delve Deeper Offers:

• Health Benefits: Comprehensive (100% company-paid) health coverage for employees & their families, including medical, dental, and vision insurance. We also offer FSA and HSA health options with a company contribution.
• Other Benefits: Life Insurance and Disability Coverage
• Retirement Plan: 401(k) plan with a 4% match/company contribution
• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays
• Parental Leave: Up to 3 months of paid time off for new parents
• Wellness Program: $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)
• Beautiful Office & Workspace: Newly built and designed office exclusively for Delve Deeper with local restaurants, shopping, and hiking/biking trails. Large common areas filled with snacks, beverages, and regularly catered meals!
• Hybrid Working Model: Tuesdays, Wednesdays, and Thursdays in-office with the option to work from home on Mondays and Fridays

Compensation:

This role offers a base salary range of $100,000 to $125,000, plus bonus plan. The annual performance-based bonus program rewards both individual results (sales targets, new business) and company-wide success, with significant upside for exceptional performance.

Delve Deeper is an equal opportunity employer. We believe that diversity enriches the workplace and we are committed to growing our team with the most talented and passionate people from every community. Delve Deeper strives to create a culture of unity and respect, and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate, and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.