Brand Manager

Position Summary Role and Responsibilities This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Roles and Responsibilities Defines and drives the execution of the marketing plan for Samsung’s laundry segment to meet the P&L goals and KPIs. Product Planning: Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising. P&L Ownership: Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, to allocate promotional spending, and to monitor and drive inventory forecast accuracy. Sales Forecast Optimization: Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges. Inventory Management: Collaborates with product supply to effectively manage inventory to optimize sales, while minimizing on-hand quantities. Collaborates with sales teams and customers to develop key customer‑specific sell‑in and sell‑through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups. Orchestrates cross‑functional collaboration essential for developing and executing successful go‑to‑market, advertising and pricing strategies. Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement). Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies. Collaborates with demand generation group to create above‑the‑line (ATL), below‑the‑line (BTL), and advertising materials, online assets, collateral, and training. Works closely with HQ to communicate local customer/consumer behaviors and preferences for a category to influence current and new product features. Transitions from a support to a decision‑making and people‑management role as a surrogate Director when necessary. Manages and develops product marketing talent to ensure high caliber product marketing teams. Works with senior leadership and maintains a consistent relationship with Business Managers. Collaborates with Samsung’s PR and event leads to support product promotion events (e.g., trade shows, media events). Skills and Qualifications Bachelor’s degree (B.A. or B.S.). MBA Preferred. 10 or more years of experience in brand and/or product management, with some experience managing the P&L. Considers the consumer/shopper first when designing product and go‑to‑market strategies, by consistently applying consumer learnings when making decisions. Confident communicator with the ability to influence both internal and external stakeholders to “buy into” category priorities, including executives. Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches. Experience managing retail market across multiple channels. Strong team and cross‑functional collaborator, who can identify and adjust when to be either the leader or a partner in any given project situation. Experience in creating, and comfortable with presenting, compelling presentations to Samsung and customer executives. Advanced experience with Microsoft Excel and PowerPoint. #LI-AL1 Benefits @ Samsung Regular full‑time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full‑time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance. Life @ Samsung Benefits @ Samsung EEO/DEI Statement At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team View phone number on click.appcast.io) or View email address on click.appcast.io for assistance. This number is for accommodation requests only and is not intended for general employment inquiries. Other Information To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process. #J-18808-Ljbffr