Senior Field Marketing Manager - Expos & Events Focus

Job Description

Job Description

Overview

The Senior Field Marketing Manager, Expos & Events, owns the national strategy and performance of Fleet Feet’s expos and community activations as a core driver of customer acquisition and retention, revenue growth, and brand awareness.

This role is accountable for delivering measurable business impact through a scalable, locally relevant strategy, while continually identifying opportunities to elevate Fleet Feet’s event strategy through innovative activations, partnerships, and customer experiences that strengthen the brand and drive business results. 

As a key strategic partner within Sales Operations, this individual will define the vision for expos, events, and community activations, lead cross-functional initiatives, and influence store teams to deliver consistent, high-impact execution across markets.

This role partners closely with store leadership to evolve grassroots marketing efforts that complement broader expo and event strategy, and travels as needed to support key events, markets, and team engagement.

Responsibilities

• Own the national strategy for expo, events, and community activations, driving revenue growth, customer acquisition, and brand awareness through scalable, locally relevant execution

• Own and manage the national expo and events budget, including KPI development, ROI measurement, and performance optimization

• Lead through influence across store teams to gain alignment, drive adoption of national outreach initiatives, and inspire consistent high-quality execution across markets that drive sales, customer engagement, and customer acquisition

• Lead cross-functional initiatives from concept through execution aligning Operations, Purchasing, Marketing, Finance, Vendors, and store teams to deliver high-impact experiences and exceptional results

• Design and scale tools, training, and resources that enable consistent and effective local execution of expos, events, and activations across markets

• Continually evaluate and evolve Fleet Feet’s expo and experiential marketing strategy; identifying opportunities to improve the customer experience, operational efficiency, revenue growth, and scalability through new ideas, partnerships, and best practices

• Identify and pilot new activation formats, partnerships, and sponsorship opportunities to expand reach, drive revenue, and improve customer acquisition

• Collaborate with store outreach leads, District Managers, Franchise Operations, and cross-functional partners to communicate initiatives, assess market conditions, and identify growth opportunities

• Serve as the company’s subject matter expert on expos and community activations, driving innovation and continuous improvement across markets

• Provide strategic recommendations to leadership to improve performance, optimize investment, and unlock new opportunities

Qualifications

• 5+ years of experience in retail marketing, experiential marketing, and/or large scale event planning, including at least 3 years of owning strategy, budgets, and cross-functional initiatives that delivered measurable business results

• Proven track record of developing and scaling marketing initiatives, playbooks, and tools that drive measurable business results across multiple markets and/or teams

• Experience managing budgets, evaluating ROI, business impact, and using data and insights to optimize performance

• Demonstrated ability to create innovative customer experiences and activations, while balancing creativity with operational excellence and disciplined execution

• Proven ability to lead through influence, gain alignment, and drive results across store leadership and cross-functional teams

• Excellent communication, presentation, organizational and prioritization skills, with the ability to manage multiple high-impact initiatives simultaneously in a fast-paced environment

• Comfortable operating seamlessly between strategy and execution; from developing long-term initiatives and scalable playbooks to leading on-site event execution, solving problems in real time, and ensuring exceptional results

• Up to 50% travel required, including weekends aligned with event schedules

• Location: Carrboro, NC