Digital Marketing Associate

Job Description

Job Description

Position Summary

The Digital Marketing Associate supports Reelcraft Industries’ digital marketing operations and content-development activities across the company’s website, customer relationship management platform, marketing automation, eCommerce, analytics, social media, and digital channels. This hands-on role combines technical curiosity, content execution, and analytical support to strengthen digital programs, improve the customer journey, and help the Sales & Marketing team deliver accurate, timely, and effective communications for the core of Reelcraft’s revenue engine.

Essential Functions and Key Responsibilities

• Support, maintain, and optimize Reelcraft’s WordPress website and content management system, including routine content updates, page quality, functionality, and coordination of technical issues.
• Assist with the development, administration, and continuous improvement of eCommerce activities and related digital customer experiences.
• Serve as a trained backup for HubSpot customer relationship management and marketing automation activities, including data quality, campaign support, workflows, forms, lists, and reporting within assigned authority.
• Assist with marketing-funnel measurement, digital performance analysis, and preparation of actionable reporting for the Sales & Marketing team.
• Capture, produce, edit, organize, and publish digital content across approved channels, including website, email, video, social, and other marketing platforms.
• Support social media administration and internal digital-communication needs while following company brand, quality, confidentiality, and approval standards.
• Promote the responsible adoption of approved artificial-intelligence tools within Marketing and serve as a resource for practical, compliant use across the broader Reelcraft team.
• Coordinate with internal stakeholders, vendors, and external partners to complete digital projects, resolve issues, and maintain accurate schedules, assets, and documentation.
• Monitor digital tools and practices, identify improvement opportunities, and build knowledge of Reelcraft products, customers, markets, and manufacturing operations.

Required Qualifications

• Bachelor’s degree in marketing, digital marketing, communications, business, information systems, or a related field, or an approved equivalent combination of relevant education and directly related experience.
• Zero to three years of experience in digital marketing operations, content production, web-focused marketing, or a related discipline.
• Practical exposure to a WordPress production environment or comparable content management system.
• Working knowledge of HubSpot or a comparable customer relationship management and marketing automation platform.
• Ability to organize multiple assignments, maintain accurate digital content and data, and coordinate effectively with internal teams and external partners.
• Curiosity, sound judgment, and comfort learning and responsibly applying approved artificial-intelligence tools.
• Valid driver’s license and driving record acceptable under company policy.
• Ability to work occasional extended hours and travel as business needs require.

Competencies and Behavioral Expectations

• Communication
• Curiosity and continuous learning
• Technical aptitude
• Content quality and attention to detail
• Collaboration
• Initiative and dependability
• Analytical thinking
• Responsible use of company data and technology

Work Environment and Physical Requirements

• Work is performed primarily in an on-site office environment within an industrial manufacturing business and involves extended computer use, visual review of digital content, communication, and coordination with internal teams and vendors.
• The position may frequently enter manufacturing areas where noise, moving equipment, and required personal protective equipment are present.
• The role involves sitting and standing, keyboard and mouse use, verbal and written communication, and occasional local or business travel.
• The employee must be able to lift and move up to 50 pounds in connection with essential work, with or without reasonable accommodation.

Equal Employment Opportunity and Reasonable Accommodation

Reelcraft Industries, Inc. is an equal opportunity employer. Employment decisions are based on job-related qualifications, performance, and legitimate business requirements and are made without unlawful discrimination or retaliation under applicable federal, Indiana, or local law. Qualified applicants and employees may request a reasonable accommodation for the application process or to perform the essential functions of the position by contacting Human Resources at [INSERT HR CONTACT/PROCESS].

At-Will Employment and Job Description Disclaimer

This job description describes the general nature and level of work expected and is not an exhaustive list of every duty, responsibility, qualification, or working condition. Duties may be modified based on business needs and applicable law. This document does not create an employment contract or guarantee employment for any specific period. Employment is at will, subject to applicable law and any written agreement signed by an authorized company representative.