Senior Manager, HCP Professional Education, Reblozyl Marketing

Associate Director / Senior Manager, HCP Marketing Location: Princeton, NJ, US Product: Reblozyl Position Summary Support the development and execution of the U.S. healthcare professional (HCP) marketing strategy for Reblozyl. Translate brand strategy into actionable marketing plans and deliver integrated omnichannel programs that drive HCP engagement and adoption. Work cross‑functionally with Sales, Medical, Market Access, and Analytics teams. Key Responsibilities Support development and execution of HCP marketing strategy aligned to brand priorities and growth objectives Contribute to customer segmentation, targeting, and engagement planning Translate brand strategy into actionable field and omnichannel marketing initiatives Support development of HCP messaging and positioning grounded in customer insights Lead execution of integrated omnichannel campaigns across personal and non‑personal channels Manage content development, media planning, and channel execution in partnership with agencies Support channel orchestration across digital, field, and congress touchpoints Track and analyze campaign performance using defined KPIs Generate insights to inform optimization and improve marketing effectiveness Support KOL engagement, congress execution, and peer‑to‑peer programs Ensure marketing activities are compliant with regulatory and company standards Demonstrate ownership and accountability for key initiatives Collaborate effectively within a cross‑functional, matrixed environment Contribute to a high‑performing, inclusive team culture Key Qualifications & Experience Bachelor’s degree required; advanced degree preferred Senior Manager: 5–7+ years of experience; Associate Director: 7–10+ years of experience Pharmaceutical, biotech, or healthcare marketing experience required HCP marketing or brand strategy experience preferred Oncology, hematology, or specialty therapeutics experience preferred Strong understanding of omnichannel marketing and customer engagement strategies Strong analytical, communication, and project management skills Equal Employment Opportunity Statement: Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement. #J-18808-Ljbffr