Marketing Manager IV (Remote)

A client with Kforce is seeking a Marketing Manager IV to join their team. This role can be remote or in the following locations: Mountain View, San Francisco, Los Angeles, San Diego. The Marketing Manager reports to the Staff Lifecycle Marketing Manager. Summary: Using customer data, insights, and marketing automation tools, this role focuses on creating and executing campaigns to engage, retain, and delight our Small Business customers throughout their lifecycle. Duties:

• Collaborate with product marketing, go-to-market teams, analytics, and fi nance to assess business problems within segments, audiences, and cohorts, identifying strategies to drive measurable impact
• Create and execute advanced lifecycle strategies across email, SMS, push notifi cations, in-product messaging, and landing pages using segmentation tactics like cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals
• Apply predictive models and insights to improve customer experience and retention
• Develop and implement strategies to enhance trial conversion, retention, upgrades, platform adoption, pricing discounts, and more
• Leverage gamifi cation best practices to drive product adoption, develop customer habit loops, and increase engagement across lifecycle stages
• Build comprehensive schedules-from project kickoff to campaign deployment and results tracking-while managing stakeholder expectations and effectively communicating timelines
• Partner across product marketing, engineering, analytics, operations, creative, and legal teams to drive initiatives that optimize the end-to-end customer experience, without direct reports
• Recommend A/B test plans to assess growth strategies, onboarding effectiveness, retention improvement, and trial conversion optimization, and analyze results with analytics teams
• BA/BS degree required; Business, Marketing, or a related field is highly preferred
• 5+ years of Lifecycle Marketing required
• Proven track record in growth marketing, lifecycle marketing, and personalized campaigns using advanced analytics, AI/ML models, recommendation engines, and sales technologies for SaaS products
• Broad expertise in CRM marketing channels (email, SMS, push notifi cations, in-product ads) with hands-on profi ciency in one or more channels
• Adept at delivering AI-driven solutions using techniques like propensity models, AI/ML, and generative AI for impactful marketing applications
• Experience with tools and platforms, including Google Docs, Sheets, Slides, and visual collaboration tools such as Miro or Mural
• Data analysis and reporting using dashboards like Tableau and Amplitude
• Project management expertise with tools like Quickbase, Workfront, Asana, or Jira
• Proficiency in creative design tools such as Figma or Canva for prototyping and design development
• Strong skills in prioritization, organization, collaboration, and communication to lead cross-functional initiatives effectively in a fast-paced, matrixed environment