Influencer and Content Creator Manager

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application. Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you! Job Description: What will you work on? As the Influencer & Content Creator Manager for Melissa & Doug, you will amplify our brand voice through authentic, creator-led content. Reporting to the Senior Social Media & Influencer Marketing Manager, you will build and scale our influencer ecosystem—from high-profile macro-influencers to everyday parents and educators—driving social commerce and fostering a passionate community of brand advocates. How will you create impact? Manage end-to-end influencer partnerships for non-agency campaigns, guiding creators from initial outreach and briefing to final content execution. Oversee influencer negotiations, contract drafting, and compliance with brand guidelines and FTC regulations. Design and launch an always-on Content Creator Program tailored to parents and educators to generate high-quality user-generated content (UGC). Drive lower-funnel conversion by managing affiliate commerce programs, serving as the primary lead for the TikTok Shop affiliate network. Manage targeted product seeding and sampling initiatives using platforms like Bazaarvoice to drive early product reviews and social buzz. Establish a streamlined process for vetting and cataloging inbound creator partnership requests. Utilize influencer management platforms (e.g., CreatorIQ, Grin, Traackr) to run reporting and translate campaign metrics into actionable insights. Execute curated PR "Surprise & Delight" moments and coordinate impactful influencer attendance and content capture at brand events. What are your skills and experience? Previous experience in influencer marketing, public relations, or talent management, ideally within the toy, family, lifestyle, or consumer goods industries. A proven track record of managing end-to-end influencer campaigns, including direct negotiation and contract management. Hands-on experience managing affiliate marketing programs, specifically with the TikTok Shop affiliate ecosystem. Experience developing and scaling ambassador or micro-creator programs. Proficiency with influencer discovery and CRM platforms, as well as sampling platforms like Bazaarvoice. Strong analytical skills with the ability to measure campaign ROI and conversion metrics. #LI-Hybrid #LI-HM1 The anticipated pay range for candidates who will work in Connecticut is $90,000 to $130,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states. This job posting is tied to an open vacancy. What you can expect from us: Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun. Growth and Career Opportunities Flexible Work Hours Innovation, Collaboration and Fun Comprehensive Benefits Other fun Perks! What’s it like to work here? Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team. Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants. Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at View email address on click.appcast.io or by phone at View phone number on click.appcast.io and we will work with you to meet your accessibility needs. Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities. We do appreciate all interest; however only those selected for interview will be contacted. Our Mission and our Vision is to make life more fun by pushing the boundaries of innovation, creativity, and fun! A part of our company from the very start, our values are embodied in everyone from top leadership through to new and veteran team members alike, who –like you– were attracted to Spin Master due to our shared mind set, moral code, and way of being. Basically speaking, we enjoy a casual culture here, having fun while we are creating fun!