Growth Marketing Specialist

About Us

Cirrus Systems is a digital signage technology company building the operating system for on-premise marketing. Our cellular-connected Outdoor LED displays are linked through a cloud-native, AI-powered software platform with cameras and sensors to allow businesses of all sizes to turn storefront traffic into measurable growth. With 10,000+ displays installed, Cirrus is pioneering the next era of intelligent, reliable digital signage.

About the Role

We are a rapidly scaling tech company seeking a curious, data-driven Growth Marketing Specialist with a sharp eye for design to help us build a world-class customer acquisition machine. We aren't just looking to fill a seat; we are looking for a foundational member of our marketing team.

This is a true hybrid role with high levels of ownership. You will sit directly at the intersection of our creative studio and product team. You won't just make the product look good; you will build the launch strategy, translate complex features into clear user benefits, and equip the sales team to take it to market.

Working directly for the Head of Marketing, you will be exposed to every single aspect of building a digital marketing engine from the ground up.

In this role, you will work closely with a senior leadership team that has a proven track record of scaling hardware and software companies to 10x and beyond. If you are ready for massive responsibility, high impact, and the chance to build something impactful in a hyper-growth environment, this is the role for you.

Role Responsibilities

1. Create: Produce and edit high-converting content for paid ads, our marketing website, and our sales teams. Coordinate creative production with external agencies and freelancers. Interview our customers to extract insights and produce compelling, real-world case studies.
2. Storytell: Understand every detail of our product roadmap and bring the voice of the customer to the Product team to help us build the right products and tell their story to the market.
3. Strategize: Hone the overarching creative strategy for our paid media channels, our website, and our sales materials.
4. Leverage the Future: Utilize the absolute latest AI tools to supercharge your content generation, automate your workflows, and scale your output.

Role Requirements

1. Education:
   
   • Bachelor's degree required. Marketing or Business major not required.
2. Analytical Mindset:
   
   • Strong data analysis acumen, with the ability to interpret campaign metrics and performance data.
   • Proficient in Excel or Google Sheets for data analysis and reporting.
3. Design Sense:
   
   • Demonstrated skills in visual design, writing, and/or video production.
4. Communication Skills:
   
   • Strong written and verbal communication skills.
5. Team Player:
   
   • Low-ego and willing to participate in team problem-solving.
   • Adaptable and eager to contribute in a fast-paced, rapidly scaling environment.
6. Attention to Detail:
   
   • Detail-oriented with the ability to manage multiple tasks, projects, and deadlines simultaneously.

This position is based on-site at Cirrus HQ in Boston, MA.

Once you're here, you'll enjoy a variety of on-site perks designed to make your workday enjoyable and convenient. These include team lunches, an assortment of snacks to keep you fueled throughout the day, and a selection of beverages, including coffee, tea, and other drinks, to keep you refreshed.

Our goal is to create an environment where you can thrive both professionally and personally

At this time, we are unable to provide visa sponsorship or consider candidates who require visa transfers. Applicants must be authorized to work in the United States without the need for visa sponsorship now or in the future.

Cirrus Core Values: What we look for in a teammate.

Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.

Quality: Quality isn't a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.

Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.

Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."

Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.

Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.