Marketing Analytics Analyst

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide. We are seeking an analytically driven Marketing Analytics Analyst to help improve marketing effectiveness, support growth initiatives, and deliver actionable customer and campaign insights across integrated digital and offline marketing channels. This role will partner closely with global marketing business partners and cross‑functional digital teams to measure performance, identify optimization opportunities, and support data‑driven decision making. How You’ll Shine Marketing Performance & Reporting Analyze marketing performance across digital and offline channels to identify trends, opportunities, and areas for optimization. Support recurring campaign reporting and performance analysis across acquisition and engagement initiatives. Provide insights related to channel performance, audience targeting, creative effectiveness, and marketing efficiency. Assist with budget pacing, performance tracking, and KPI monitoring. Customer & Audience Analytics Analyze customer behavior, funnel performance, audience segmentation, and engagement trends. Support initiatives related to customer acquisition, retention, and lifecycle performance. Help identify audience insights and opportunities to improve marketing effectiveness. Attribution & Measurement Support attribution and marketing measurement efforts to better understand channel contribution and campaign performance. Assist with incrementality testing, holdout analysis, and campaign lift measurement. Help validate campaign tracking, reporting accuracy, and measurement consistency across platforms. Testing & Experimentation Support the setup, execution, and analysis of A/B tests and marketing experiments. Assist in evaluating test performance and communicating findings and recommendations. Help ensure testing methodologies and audience selection are properly implemented. Reporting & Data Analysis Develop and maintain reporting tools, dashboards, and visualizations that support marketing decision making. Query and analyze large datasets using SQL and cloud‑based platforms. Support ad hoc analyses and strategic reporting requests as needed. Cross‑Functional Collaboration Partner with Marketing, Analytics, and Data teams to support reporting, analysis, and optimization initiatives. Communicate findings clearly to both technical and non‑technical stakeholders. Contribute to continuous improvement of marketing analytics processes and reporting efficiency. What You’ll Bring Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Mathematics, Computer Science, or related field. 2–4 years of experience in marketing analytics, digital analytics, business analytics, or related fields. Experience analyzing campaign or customer performance data and providing actionable insights. Understanding of digital marketing channels and performance measurement concepts. Familiarity with attribution concepts, A/B testing, and marketing analytics methodologies. Strong analytical, quantitative, and problem‑solving skills. Experience with Snowflake, Google Analytics, Looker Studio, Power BI, BigQuery, Python. Intermediate to advanced SQL skills. Strong communication and organizational skills. Preferred Qualifications Experience with forecasting, predictive analytics, or statistical modeling. Exposure to incrementality testing or multi‑touch attribution concepts. Familiarity with customer segmentation, retention, or lifecycle analytics. Experience with data visualization and dashboard development. Working knowledge of APIs, HTML, or marketing technology platforms. Familiarity with AI tools or automation workflows used in analytics or reporting. How You’ll Be Rewarded Comprehensive health and welfare benefits for associates working 30 or more hours per week. Medical, Dental, Vision coverage. Flexible spending accounts. Life and accident coverage, Disability protection. Paid time off, parental leave, and holidays. 401(k) with employer match (subject to eligibility). Wellness program, Employee Assistance Program. Opportunity to volunteer at an approved organization. Travel + Leisure Co. offers additional benefits and programs as provided. We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to View email address on click.appcast.io, including the title and location of the position for which you are applying. #J-18808-Ljbffr