President of Digital Marketing

PRESIDENT OF DIGITAL MARKETING

Partner-track leadership role across Brickstone Partners and Brickstone Xchange

LOCATION: On-site at Brickstone Partners Headquarters, Franklin, Tennessee

REPORTS TO: Founder / Managing Partner

TYPE: Full-time executive, partnership-eligible

COMPENSATION: Competitive base plus performance-based bonus and ownership participation in both platforms

ABOUT BRICKSTONE PARTNERS

Brickstone Partners is a high-performance commercial real estate investment firm headquartered in Franklin, Tennessee. We acquire, develop, reposition, and operate commercial assets with an owner's mindset and an uncompromising standard for execution.

We are institutional in size and scale, but we do not operate like an institution. Our culture is highly entrepreneurial, built around a tight C-suite that executes with precision. Think of it as a special-operations model for commercial real estate: a small, elite leadership team that identifies, targets, and executes opportunities in real time, with no layers between decision and action. Every leader here owns outcomes, not tasks, and is expected to move at the speed of the market.

We are now building Brickstone Xchange, a fully digital capital-raising platform that releases our commercial real estate deals directly to the marketplace. Through Xchange, both individual investors and ultra-high-net-worth investors can review, evaluate, and invest in Brickstone deals online, without intermediaries. It is the next chapter of the firm, and we are looking for the person who will help build it.

THE OPPORTUNITY

This is not a marketing department job. It is a seat at the C-suite table for an entrepreneurial operator who wants to build two things at once: the complete digital presence and marketing engine for a growing commercial real estate portfolio, and the go-to-market, brand, investor acquisition, and growth strategy for a brand-new online investment platform.

The President of Digital Marketing will own everything digital at Brickstone, from the first impression a prospective tenant or investor has of us online to the moment an investor funds a deal through Xchange. You will set the vision, build the systems and the team, and be measured on results. In return, you will earn partnership in both platforms with compensation and ownership tied directly to the performance you drive.

WHAT YOU WILL OWN

Brickstone Partners: Digital Presence & Asset Marketing

• Digital strategy & brand. Define and lead the firm's overall digital strategy, brand identity, and online presence, including the corporate website, asset microsites, and the firm's reputation across every digital venue.

• Asset marketing. Build and run marketing for every asset in the portfolio: positioning, creative, listing content, and campaigns that drive leasing velocity, occupancy, and asset value.

• ILS & listing channels. Own Brickstone's presence and performance on internet listing services (CoStar, LoopNet, Crexi, and others), broker-facing channels, and all other venues where our assets are marketed; manage vendor relationships, data quality, and ROI by channel.

• Social media & content. Create and run the firm's social media and content program (LinkedIn, Instagram, YouTube, and emerging platforms) to build the Brickstone brand with tenants, brokers, capital partners, and the investment community.

• Performance marketing. Own paid search, paid social, programmatic, SEO, email, and marketing automation, with clear attribution and cost-per-outcome reporting.

• Data & analytics. Stand up the analytics stack (web, CRM, campaign, and listing data) so every marketing dollar and every lead is visible and accountable.

Brickstone Xchange: Building the Platform

• Platform strategy. Partner with the Founder to shape the Xchange product, investor experience, and go-to-market plan from the ground up, translating the firm's deal flow into a compelling, trustworthy online offering.

• Investor acquisition. Design and execute the acquisition funnel for both individual investors and UHNW investors: awareness, education, onboarding, accreditation, first investment, and repeat participation.

• Brand & deal launches. Develop the Xchange brand, messaging, deal-release playbook, and content (offering pages, deal videos, webinars, investor updates) that make complex commercial real estate deals clear and investable online.

• Investor growth & retention. Build investor relationship marketing: nurture sequences, community, events, and referral programs that grow assets raised per deal and lifetime value per investor.

• Compliance-aligned marketing. Work with counsel and compliance to ensure all investor-facing marketing, advertising, and communications meet securities regulations and platform requirements.

• Growth metrics. Own the KPI dashboard for Xchange growth: investor sign-ups, accredited conversion, capital raised per launch, time-to-fund, cost of capital acquired, and investor retention.

Leadership

• Team & partners. Build, lead, and develop the digital marketing team, along with agencies, freelancers, and technology partners, with a bias toward lean teams and high output.

• Budget & ROI. Set and manage the digital marketing budget across both platforms with disciplined, ROI-driven allocation.

• C-suite execution. Operate as a full member of Brickstone's C-suite, working shoulder to shoulder with the Founder and executive team on firm strategy, deal targeting, launch timing, and investor capital strategy, in real time as opportunities surface.

WHO YOU ARE

• An entrepreneur at heart. You have built something from zero, whether a business, a product, a channel, or a function, and you are energized by ambiguity and ownership.

• A proven digital marketing leader with 8+ years of progressive experience and several years leading a team or function, ideally in commercial real estate, real estate investment, fintech, or an online investment or marketplace platform.

• Fluent across the full digital stack: brand, content, social, SEO/SEM, paid media, marketing automation, CRM, analytics, and web. You can set strategy and you can get hands-on when it counts.

• Familiar with how commercial real estate is marketed and leased, including ILS platforms and broker channels, or able to get there fast.

• Experienced, or deeply interested, in investor marketing, capital raising, or regulated financial products, with an instinct for building trust with sophisticated audiences.

• A builder of systems and funnels who thinks in metrics: CAC, conversion, LTV, capital raised, cost per lead, and cost per dollar raised.

• A strong storyteller who can turn a complex deal into a clear, compelling narrative in any format.

• Built for a special-operations culture: decisive under pressure, able to target an opportunity and execute in real time, and at your best on a tight, elite team where performance is measured and rewarded.

• Institutional-grade in your standards and polish, entrepreneurial in your speed. You can present to UHNW investors in the morning and ship a campaign in the afternoon.

• Committed to being on-site at our Franklin, Tennessee headquarters and working side by side with the Founder and the deal team.

WHAT SUCCESS LOOKS LIKE

• First 90 days: Brickstone's digital presence, brand, and content program are fully built and operating at a level that matches the quality of our assets.

• First 6 months: Every portfolio asset has a live, measurable marketing program across ILS, web, social, and paid channels, with attribution in place.

• First 12 months: Brickstone Xchange has launched with a clear brand, an investor acquisition engine, and its first deals successfully funded online.

• Beyond: Xchange is a scaled, repeatable capital-raising platform with a growing base of individual and UHNW investors, and Brickstone's marketing is a recognized competitive advantage.

COMPENSATION & PARTNERSHIP

This role is designed for someone who wants to be an owner, not an employee. The package includes a competitive base salary, a performance-based bonus tied to clearly defined marketing and capital-raising outcomes, and partnership participation in both Brickstone Partners' marketing platform and Brickstone Xchange. Ownership vests and grows with performance, so the upside is directly aligned with the value you create for the firm and its investors. Full details will be shared with finalist candidates.

HOW TO APPLY

Send your résumé, a short note on the most meaningful thing you have built, and examples of your work to View email address on click.appcast.io and View email address on click.appcast.io with the subject line "President of Digital Marketing."

Brickstone Partners is an equal opportunity employer.