Customer Marketing Manager

Customer Marketing Manager FanDuel is seeking a Customer Marketing Manager to lead lifecycle strategies for FanDuel Predicts, driving engagement and long-term customer value across every stage of the user journey from onboarding and activation to retention and re‑engagement. This role is responsible for developing and optimizing end‑to‑end lifecycle programs that deepen customer participation across the broader FanDuel ecosystem. You will partner closely with cross‑functional teams including Acquisition, Promotions, Brand, Commercial, Marketing Technology, Product Marketing, Data Science, Product, and Customer Service. You will combine data‑driven insights with innovative marketing approaches to deliver personalized, high‑impact campaigns that improve conversion, retention, and re‑engagement, as well as increase customer lifetime value and engagement. This is an exciting opportunity to shape how FanDuel connects with and grows its customer base at scale. Responsibilities Own the end‑to‑end lifecycle strategy from ideation through execution and analysis, including audience definition, campaign delivery, and performance measurement. Design and optimize lifecycle strategies, communications, and product journeys that drive engagement across all stages of the customer lifecycle from onboarding and activation to retention and re‑engagement. Develop and own the lifecycle marketing roadmap, aligning initiatives to business goals and prioritizing opportunities. Partner with commercial, analytics, and product teams to identify key opportunities across the lifecycle, including onboarding friction, engagement drivers, and churn risks, and translate insights into actionable strategies. Develop and implement segmentation strategies based on behavioral, transactional, and predictive data to maximize campaign relevance and effectiveness. Lead a test‑and‑learn roadmap focused on improving activation, engagement, retention, and long‑term customer value. Monitor lifecycle performance and feed insights back into strategy to continuously refine user journeys, identifying drop‑off points, key engagement triggers, and optimization opportunities. Drive personalization and automation by leveraging real‑time signals to deliver the right message, at the right time, through the right channel. Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks. Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behavior. Serve as a subject matter expert on lifecycle marketing best practices, influencing broader marketing, product, and promotional strategy across the business. Mentor and support junior team members, providing guidance on lifecycle strategy, campaign execution, and performance analysis to elevate team capabilities. Continuously evaluate campaign performance and customer behavior to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value. Qualifications 5 years experience in marketing, commercial, or similar. Strong understanding of marketing and commercial metrics. Strong design thinking skills and effective at project management. Proven ability to manage cross‑functional stakeholders and influence without direct authority. Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders. Strong attention to detail in campaign setup, roadmapping, and performance analysis. Results oriented and metrics driven, with the need to be objective and measure performance. Strong analytical approach to decision making with experience of delivering against business outcomes. Collaborative team player, proactive thinker, and pragmatic problem‑solver. Ability to thrive in a fast‑paced environment and adapt to changes quickly. Exceptional written and verbal communication skills. Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry is a plus. Baseline understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies. Willing to work some non‑traditional hours. Benefits We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long‑term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more. The applicable salary range for this position is $103,000 - $129,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short‑term or long‑term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws. FanDuel is an equal opportunities employer and we believe, as one of our principles states, 'We are One Team!'. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [email protected]. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr FanDuel