Performance Marketing Coordinator

Location: Remote Role with occasional opportunity to travel Job Type: Full-Time Reporting to: Operations Consultant Union Square Media (USM), one of the industry’s most respected performance marketing agencies, is looking for a driven and strategic Performance Marketing Coordinator to help scale operations for Giraffe, our owned-and-operated brand in the Home Services vertical. This role blends advertiser account management, lifecycle marketing (email & SMS), campaign operations, and performance optimization. You’ll play a foundational role in helping grow Giraffe’s advertiser network while also supporting the execution and optimization of customer communications that drive engagement, conversion, and retention. This is a rare opportunity to join a high-growth initiative within an established organization and directly shape its success. You’ll be working closely with senior leadership and have exposure to all facets of business development and account strategy in the performance marketing space. What You’ll Do This role will immerse you in the high-growth world of lead generation and performance marketing within the home services space. You’ll: Build and manage direct relationships with buyers of leads, clicks, and applications in the home services vertical. Help launch, grow, and optimize home services campaigns across various platforms. Support execution and optimization of email and SMS marketing programs, including lifecycle messaging and campaign performance monitoring. Support the build-out of Giraffe’s advertiser network by identifying, pitching, and onboarding strategic partners. Collaborate across departments to ensure smooth campaign launches and consistent performance improvements. Use data and reporting to identify trends, surface opportunities, and drive decision‑making. Work closely with internal teams and partners to build scalable systems and operational workflows. Key Responsibilities Manage advertiser accounts from onboarding through optimization and retention. Identify new home services partners and pitch our solutions. Work with internal stakeholders to ensure campaign accuracy, proper lead delivery, and quality assurance. Monitor campaign performance, generate reports, and provide strategic recommendations. Support execution of email and SMS campaigns and automated flows (welcome, nurture, re‑engagement, etc.). Coordinate with tech and media buying teams to troubleshoot tracking issues and performance discrepancies. Stay up to date with industry trends, key players, and the competitive landscape. What We’re Looking For Performance‑minded: You understand the metrics that matter (e.g., CPL, ROI, conversion rates) and are motivated by improving results. Industry‑savvy: Knowledge of the home services lead gen space is ideal, especially experience with O&O sites or direct advertiser relationships (e.g., Modernize, Angi, LeafFilter, etc.). Lifecycle‑curious: You have experience in email and/or SMS marketing, marketing automation, or customer lifecycle communications. Relationship builder: You excel at building trust, managing expectations, and creating long‑term partnerships. Operationally sharp: You know how to get things done and thrive in fast‑paced environments. Data fluent: You’re comfortable with reporting, analytics, and using insights to improve results. Preferred Qualifications Must have prior experience in performance marketing, lead generation, lifecycle marketing, or advertiser account management. Familiarity with platforms like Everflow, CAKE, or similar tracking solutions. Hands‑on experience with email and/or SMS marketing platforms (Klaviyo, Constant Contact, Mailchimp, Campaigner, etc.). Existing relationships with home improvement advertisers are a strong plus. Strong Excel/Google Sheets skills and a comfort with data analysis. Excellent communication, organization, and time management skills. Perks and Benefits Competitive base salary + performance‑based bonus potential Remote flexibility and strong work‑life balance Health benefits, wellness programs, and company retreats Professional development and career growth opportunities Entrepreneurial culture with autonomy and ownership About Giraffe (an O&O brand by Union Square Media) Giraffe is Union Square Media’s owned‑and‑operated initiative focused on building scalable lead generation solutions in the home improvement space. Our mission is to connect high‑intent consumers with top‑tier service providers through premium digital experiences. Backed by years of industry expertise and proprietary technology, Giraffe is primed to become a leading force in the home services space. Seniority Level: Mid‑level Employment Type: Full‑time Job Functions: Account Management, Business Development, Operations #J-18808-Ljbffr