Regional Sales Director - West

Hyperfine, Inc. (Nasdaq: HYPR) is the groundbreaking health technology company that has redefined brain imaging with the Swoop ® system—the first FDA‑cleared, portable, ultra‑low‑field, magnetic resonance brain imaging system capable of providing imaging at multiple points of care in a healthcare facility. Our mission is to revolutionize patient care globally through transformational, accessible, clinically relevant diagnostic imaging. About The Role Job Title: Regional Sales Director Location: California, USA The Regional Sales Director (RSD) is responsible for driving sales of Hyperfine products in a defined geographical territory. The RSD will call into several settings within the hospital—including ICU, ED, and OR—and other potential locations outside the hospital where point‑of‑care MRI can provide value. The RSD will manage multiple stakeholders throughout the buying process: targeted physicians, nurses, healthcare services, IT, procurement, and executive administrators critical to the purchasing decision. The RSD will develop a territory plan, build strategic relationships, and drive revenue opportunities in a capital sales environment. The RSD must be ready to sell disruptive technology and coach/lead customers through a change‑management process for both patient care and hospital workflows. The RSD will introduce customers to Hyperfine products, define customer needs, recommend product solutions, and own field‑based commercial activities to achieve or exceed the sales quota. Responsibilities Develop and own the territory plan to achieve quota and revenue growth goals, including tactical and strategic planning. Follow a defined sales process and lead generation process, including specific KPIs measured weekly, monthly, and quarterly. Collaborate with team members across the Hyperfine organization to share best practices and support a cohesive sales approach. Act as the Directly Responsible Individual (DRI) or quarterback for the customer throughout the sales process and customer lifecycle. Manage a complex sale with multiple work streams, orchestrating system or unit sales of Swoop. Sell into complex procedures (ICU, ED, OR); be expert in anatomy, patient procedures, and deliver product value for targeted clinical specialties. Prove success selling technical information to treating clinicians while selling financially to procurement teams, CFOs, and coordinating with IT/informatics for implementation. Support live events such as demonstrations and conferences by managing logistics, driving customer awareness, and working with other commercial teams. Partner with Inside Sales to follow up on leads, schedule demonstrations, and manage the funnel. Partner with commercial and internal stakeholders (product, marketing, clinical sciences, applications, customer success) to share feedback, identify trends, and drive customer value. Utilize CRM tools—such as Salesforce—on a daily and weekly basis to report regional customers, accounts, and sales metrics. Provide required reports to leadership on a monthly, quarterly, and annual basis. Travel within the defined region to meet customers in person as needed. When required, travel outside the region to attend company and industry events. Adhere to company expense policy and account for expenses. Knowledge and Skills Mission‑driven, committed, and highly motivated to achieve sales goals. Experience with a sales process: weekly plans, CRM updates, lead generation, project coordination, building surgeon champions, and C‑suite sales experience. Excellent professional communication, presentation, and negotiation skills. Process‑driven and organized with timely follow‑up, both internally and externally. Resilient with a proven track record of sales success. Strong customer engagement and management skills. Fluency in CRM, BRM, MS Office suite, G‑Suite or iWork, web‑based documentation/sharing, and web conferencing. Knowledge of complex medical terminology and clinical care pathways. Intellectually curious. Education and Experience Required Bachelor’s degree in a related field, or equivalent work experience. 6+ years medical device sales experience. Physical Demands Work in healthcare facilities and meet vendor credentialing requirements, including COVID vaccination. Available nights, weekends, and holidays as business needs require. Speak, write, and use all office equipment including scanner, printer, phone, and computer. Frequent regional travel to customer sites, events, and meetings via air, train, or vehicle, including overnight stays in a hotel. Possess a valid driver’s license, maintain a clean driving record, and have consistent access to a personally owned vehicle. Transport company materials (e.g., demo equipment, collateral) as needed. Reimbursement for mileage and allowable business‑related expenses will follow company policy. As set forth in Hyperfine’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr Hyperfine