Sr. Manager, Customer Acquisition (Paid Media)

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

The Roku Consumer Marketing team's mission is to enable users to discover, acquire and engage with all the amazing content available across the Roku platform and The Roku Channel. We partner closely with teams across the company including Content Operations, Product, Engineering, Content Distribution, and Marketing to build and manage delightful and relevant experiences that leverage both algorithmic machine learning and editorial curation, making it easy for users to get the best entertainment experience possible from their Roku devices.

About the role

Roku is seeking a Senior Customer Acquisition Manager to drive new customer growth for our consumer streaming products through performance marketing and paid media channels. This individual will serve as a hands-on practitioner responsible for planning, executing, and optimizing paid media campaigns across channels including paid search, paid social, affiliate marketing, and connected TV.

The ideal candidate brings deep expertise in at least one core paid media channel paired with the versatility to operate across multiple acquisition channels simultaneously. This role requires an entrepreneurial, test-and-learn approach to building efficient customer acquisition strategies with a strong focus on measurable performance outcomes.

The Senior Customer Acquisition Manager will collaborate cross-functionally with creative, product, and analytics teams to inform campaign strategy, develop compelling creative assets, and continuously improve conversion performance. As the team scales, this role will also contribute to building a dedicated paid media execution function to support Roku's broader consumer acquisition goals.

For New York Only - The estimated annual base salary for this position is between $200,000 - $230,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

• Develop and lead performance marketing programs across paid search, paid social, affiliate, CTV, and other digital acquisition channels to drive subscriber and app user growth
• Manage budgets, bids, targeting, creative, and channel mix to improve CAC efficiency while optimizing toward customer quality, lifetime value, and long-term growth
• Analyze campaign and cohort performance to identify optimization opportunities and make iterative improvements based on downstream conversion, retention, and value signals
• Partner with creative teams to develop and test ad creative, landing pages, and conversion flows that improve acquisition efficiency and customer quality
• Collaborate with analytics and data teams to build measurement frameworks, attribution approaches, dashboards, and reporting that support better investment decisions across web, mobile, and CTV
• Evaluate and onboard new paid media channels, partners, and platforms that can expand reach and unlock efficient growth
• Work with internal and external measurement partners to establish and maintain conversion tracking, pixel implementation, and campaign attribution
• Help shape cross-channel acquisition strategy, operating processes, and playbooks as Roku continues building its paid media capabilities
• Provide regular performance updates and strategic recommendations to leadership, with a focus on scaling efficient growth

We're excited if you have

• 7+ years of experience in performance marketing, paid media, growth, or customer acquisition
• Hands-on experience leading paid media programs across multiple channels, with deep expertise in at least one core channel such as paid search, paid social, affiliate, or CTV
• Strong experience with growth measurement, attribution, conversion tracking, and performance reporting
• A track record of optimizing not just to volume, but to customer quality, retention, and lifetime value
• Experience driving subscription or recurring-revenue acquisition across one or more of web, mobile app, and connected TV
• Strong analytical skills and sound judgment in turning performance data into practical optimization decisions

Nice to have

• Experience in streaming, subscription, or digital consumer businesses
• Familiarity with mobile app marketing and app install campaigns
• Experience with landing page optimization and conversion rate improvement
• Experience helping build or scale a paid media team or function

#LI-SB5

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on click.appcast.io.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.


We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.


To learn more about Roku, our global footprint, and how we've grown, visit

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