Sales Automation Specialist

Sales Automation Specialist

Bloomreach is looking for an organized, tech-savvy, and highly collaborative Sales Automation Specialist to serve as the coordination layer between marketing-generated demand and the sales team. In this role, you will own the operational flow of inbound marketing-sourced leads ("BrandGen") to ensure leads are routed accurately, meetings are scheduled and completed, and handoffs between teams happen quickly and cleanly.

This opportunity is ideal for someone who thrives in a fast-moving environment, communicates exceptionally well internally, and enjoys making processes run better. The Sales Automation Specialist will be responsible for working closely with AEs, marketing, and revenue operations to ensure inbound opportunities move through the funnel with speed, clarity, and accountability.

In this role, you will:

• Monitor inbound "BrandGen" lead flow and ensure leads are routed to the right Account Executives based on territory, segment, and ownership rules
• Partner with AEs to confirm meetings are scheduled promptly and completed as expected
• Act as the connective tissue between marketing-sourced pipeline and the sales organization, helping ensure nothing gets dropped between teams
• Track speed-to-lead, meeting progression, routing accuracy, and other key operational signals across the inbound motion
• Identify breakdowns, bottlenecks, and inconsistent execution, then partner with the right teams to resolve them
• Create and maintain a feedback loop with marketing and operations on lead quality, routing issues, meeting outcomes, and conversion trends
• Help improve inbound workflows, documentation, and operating discipline so the process becomes faster, cleaner, and more scalable over time
• Communicate clearly and proactively with cross-functional stakeholders when action is needed, follow-up is missing, or processes are not working as intended
• Work directly within AI-powered go-to-market tools to support lead prioritization, outreach automation, and workflow efficiency across the inbound motion

Required skills and experience:

• 1 to 3 years of experience in a sales support, sales coordination, business development support, marketing operations support, or similar go-to-market role
• Strong organizational skills and exceptional attention to detail
• Excellent written and verbal communication skills, especially in internal stakeholder management
• Ability to coordinate across multiple teams and keep work moving without direct authority
• Comfort working in CRMs and go-to-market systems such as Salesforce, HubSpot, or similar tools
• Strong sense of ownership and follow-through; able to spot gaps and drive resolution
• Analytical mindset with the ability to identify trends, process breakdowns, and opportunities for improvement
• Ability to work quickly and accurately in a high-volume environment
• Confidence navigating ambiguity and prioritizing across multiple inputs
• Strong technical aptitude and comfort learning new tools and systems quickly
• Comfort using or learning AI-powered go-to-market tools to support lead prioritization, outreach automation, and workflow efficiency (e.g., Salesloft, Qualified, or similar platforms)

Preferred skills and experience:

• Experience supporting an inbound sales motion or marketing-to-sales handoff process
• Exposure to lead routing logic, territory assignment, meeting coordination, or funnel management
• Experience partnering with marketing, SDR, sales, or RevOps teams in a B2B SaaS environment
• Familiarity with speed-to-lead, conversion metrics, and inbound funnel reporting
• Experience identifying and improving operational workflows or process documentation
• Comfort working with Slack, CRM reporting, spreadsheets, and other workflow tools
• Prior experience in a highly cross-functional coordination role where success depended on strong internal communication

What success in this role looks like:

• BrandGen leads are routed quickly and accurately
• Meetings are consistently scheduled and completed with minimal manual chasing
• AEs trust the process and know where to go when issues arise
• Marketing receives clear, actionable feedback on lead quality and conversion patterns
• Inbound execution becomes faster, more consistent, and easier to scale
• Process gaps are surfaced early and solved thoughtfully