Senior Media Director

ABOUT THE ROLE We are looking for a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, with a particular focus on financial services. You'll be the senior media strategist on your accounts: starting from each client's business goals, defining what success looks like in commercial terms, and building the audience, channel, and investment strategy to get there.This is a player-coach role. You'll set direction and lead the team, and you'll also be hands-on: building plans, running the analysis, and presenting the work yourself. The right person thinks like a business advisor first: someone who can explain to a CMO or head of distribution how media is moving the numbers they care about, who uses AI-powered tools to work faster and smarter, and who builds a team that does the same.YOUR DAY TO DAY Client LeadershipServe as the senior media voice on your accounts, leading status meetings and presenting plans and results as clear business stories for director-, VP-, and C-level stakeholdersBuild long-term relationships with senior clients as a trusted advisor on how media drives their businessUnderstand each client's business model, distribution strategy, competitive landscape, and go-to-market priorities, including the regulatory, compliance, and brand-safety considerations (e.g., FINRA and SEC marketing rules) that shape media for financial services brandsMedia Strategy & Planning (hands-on)Translate client business objectives and commercial targets (e.g., asset growth and net flows, advisor engagement, new accounts, qualified pipeline) into clear media strategies, investment frameworks, and budget and channel allocationsDevelop integrated, full-funnel media plans across paid, owned, and earned channels that balance long-term brand building with near-term demandLead audience strategy, segmentation, and journey development across complex decision-makers, including B2B buying committees, financial advisors and intermediaries, institutional investors, and consumersBuild scenario plans and forecasts that show clients the expected business impact of different investment levels and channel mixesUse AI-powered tools across the planning workflow to reduce manual work and create more time for strategic thinkingMeasurement & Business ImpactDefine success up front in business terms, and build measurement frameworks that connect media investment to leads, pipeline, revenue, and asset growthBring a test-and-learn mindset to every account, applying incrementality testing, lift studies, media mix modeling, and attributionTurn performance data into investment recommendations and help clients understand the tradeoffs behind each decisionTeam LeadershipSupervise, mentor, and develop media directors, supervisors, and planners, coaching them to think strategically, connect their work to client business results, and use AI tools effectivelyWork alongside the team on day-to-day deliverables, modeling the quality and rigor you expectHelp establish best practices and repeatable, AI-enabled processes for planning, measurement, and reportingBusiness GrowthSpot opportunities to expand our work with existing clients and partner with Client Leadership to pursue themLead the development of proposals and scopes of work, and contribute strategic thinking to new business pitchesManage media budgets, billing forecasts, vendor relationships, and the profitability of media workWHAT YOU BRING 10+ years of media strategy and planning experience, primarily in an agency environment, with a track record of integrated plans that delivered measurable business resultsFinancial services experience is required; asset or wealth management experience is strongly preferred. You understand how firms market to financial advisors, intermediaries, institutional investors, and individual investorsStrong commercial acumen: you can read a client's business model, connect marketing investment to revenue and growth targets, and talk about ROI with confidenceA player-coach mindset: you're as comfortable building a plan yourself as you are leading the team that delivers itWorking knowledge of modern measurement approaches, including incrementality testing, media mix modeling, and multi-touch attributionCross-channel fluency across paid social, search, programmatic, CTV and online video, audio, and content partnershipsExperience managing multi-million-dollar media budgets and leading and developing teamsComfort with AI-powered workflows and curiosity about where the technology is headedExcellent presentation and storytelling skills; you're at your best leading conversations with senior client stakeholdersBachelor's degree in advertising, marketing, business, or a related field, or equivalent experienceNice to have: experience reaching financial advisors and institutional audiences; experience growing client relationships or supporting new business; familiarity with ABM, intent data (e.g., 6sense, Bombora), and CRM platforms (e.g., Salesforce, Marketo).Location: Any Prophet U.S. office: San Francisco, New York, Atlanta, Chicago, or Austin (Hybrid working model: 3+ full days in office/at client site) Salary: $160,000 - 190,000 commensurate with experienceProphet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.