Marketing Manager

Lead the Brand. Shape the Strategy. Drive the Growth.

Marketing Manager – Feeser's Food Distributors | Harrisburg, PA

Since 1901, Feeser's, Inc. has been a trusted, family-owned foodservice distributor serving the Mid-Atlantic region. With an expansive portfolio of dry, refrigerated, and frozen products, we support restaurants, healthcare systems, schools, and institutions — and we're ready for our next chapter of growth.

We're searching for a dynamic, strategic, and creative Marketing Manager who can elevate our brand, fuel sales, and bring bold ideas to life. If you're energized by building campaigns, leading events, partnering with vendors, and shaping a company's marketing vision from the ground up, this is your opportunity to make a major impact.

Essential Duties & Responsibilities

• Lead the planning, direction, and execution of all company marketing initiatives
• Design and manage the annual marketing program, including P&L and budget development
• Ensure all marketing solutions support customer needs and internal team objectives
• Build strategic relationships with industry partners, agencies, and vendors

• Develop and execute multi-channel marketing campaigns (print, digital, social, PPC, SEO, email)
• Oversee all company sales and marketing events, including food shows, promotions, mini-shows, and customer events
• Produce engaging content for the website, blog, and customer-facing materials
• Approve all marketing collateral, from web banners to brochures and case studies

• Maintain strong relationships with suppliers, brokers, and key customers
• Partner with Purchasing and Merchandising to ensure product alignment and growth opportunities
• Administer and track negotiated marketing contracts and resolve issues as needed
• Analyze vendor performance and profitability to support strategic decisions

• Prepare and monitor quarterly and annual marketing budgets
• Measure and report on campaign performance, adjusting strategies based on insights
• Analyze consumer behavior to refine email, advertising, and digital strategies
• Manage and promote vendor rebate and allowance programs in collaboration with Sales and Purchasing

• Interview, hire, train, and retain marketing staff
• Mentor team members and foster a culture of creativity, accountability, and excellence

Skills Required

• Excellent customer service, interpersonal, communication, and mentoring skills
• Strong ability to develop, communicate, and implement strategic plans
• Industry and segment knowledge with strong data-interpretation skills
• Exceptional time management, organization, and administrative abilities
• Strong relationship-building and networking capabilities
• Creative problem-solving with an innovative mindset
• Proven success leading cross-channel marketing campaigns
• Solid knowledge of analytics tools (Google Analytics, WebTrends, etc.)
• Strong numerical literacy and comfort with metrics and spreadsheets
• Strong aesthetic sense and appreciation for excellent copy
• Up-to-date knowledge of digital marketing trends and best practices
• Ability to work flexible hours, including some evenings and weekends
• Experience with marketing automation and CRM tools
• Strong event-planning and cross-department collaboration skills

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 10+ years of marketing and promotional experience
• Experience in foodservice distribution marketing (preferred, not required)
• Experience managing vendor-driven marketing and trade programs

Physical Requirements

• Ability to sit or stand for extended periods
• Ability to move between worksites as needed
• Clear verbal communication skills
• Repetitive hand and wrist motions
• Ability to work in noisy environments
• Ability to bend, squat, and lift up to 20 lbs
• Adequate visual acuity (close, distance, color, depth perception, focus adjustment)

If you're ready to lead bold marketing initiatives, elevate a historic brand, and drive measurable growth, this role gives you the platform to shine.

Feeser's Food Distributors is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All employment decisions are based on qualifications, merit, and business needs.