Lifecycle Marketing Specialist

Company DescriptionOrganizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.There’s another option. Freshworks. With a fresh vision for how the world works.Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.Fresh vision. Real impact. Come build it with us.Job DescriptionFreshworks is looking for a Lifecycle Marketing Specialist to execute nurture campaigns across our Employee Experience (EX) product family — Freshservice, ESM, D42, Firehydrant, and Freddy AI. Reporting to the Lifecycle Marketing Manager, you’ll own day-to-day execution of the pod’s always-on and re-engagement nurture programs, keeping 501+ segment accounts moving through the funnel between paid and ABM touches. You’ll partner closely with Content Strategy, Digital Marketing, and Product Marketing to keep messaging relevant across each stage of the customer journey.What you’ll do at Freshworks:Execute nurture campaigns across the EX product family’s active programs, including always-on demand gen, trial journey nurture, re-engagement, and reincentivization/win-backOwn and revamp underperforming programs as needed, ensuring each has clear KPIs and reportingPartner with the Lifecycle Marketing Manager on journey-framework build-out, including personalization and dynamic content infrastructurePartner with Digital Marketing on the hand-off of syndication leads into nurture, and with Sales/SDR teams on MQL scoring thresholds and hand-off rulesPartner with Content Strategy and Product Marketing to align nurture messaging to each stage of the buyer journeyMonitor email and database health (deliverability, unsubscribes, blacklist status) across owned programsReport on program performance against KPIs and recommend optimizations based on campaign dataQualifications4–6+ years of experience in B2B email/lifecycle marketing, ideally at a SaaS companyHands-on experience with marketing automation platforms (Marketo preferred), including building nurture logic, triggers, and segmentationFamiliarity with CRM systems (Salesforce) and lead scoring/routing processesWorking knowledge of HTML/CSS as it relates to email productionAn analytical mindset — comfortable pulling and interpreting campaign performance data to inform iterationExperience partnering cross-functionally with content, demand gen, and sales teamsKnowledge of email deliverability and compliance best practices (GDPR, CCPA)Additional InformationWe're committed to building a workplace that reflects the diverse world we serve. At Freshworks, you'll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions. If this sounds like a journey you want to be part of, we'd love to meet you. Let's build something refreshing together. Please note this is a hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from our San Mateo, CA headquarters. The annual base salary range for this position is $123,000 - $145,000. This role is also eligible for a target bonus.Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.SummaryType: Full-timeFunction: OtherExperience level: Mid-Senior LevelIndustry: Information Technology And Services