Senior Lead, Marketing Services Operations
Moxie
Senior Lead, Marketing Services Operations
At Moxie, we empower ambitious aesthetic entrepreneurs to build profitable, independent practices—without burnout, overwhelm, or guesswork. In just a few years, we've grown from an idea to a global, remote-first team now supporting 700+ practices nationwide.
Our purpose is simple: to unlock sustainable success for aesthetic entrepreneurs at every stage of their journey.
We're looking for a Senior Lead of Marketing Services Operations to build and own the operational foundation that powers Marketing Services as we scale from ~700 medspas to 1,000+—without linearly scaling our team. Marketing Services is a cross-functional team that delivers performance marketing—primarily Meta campaigns—on behalf of hundreds of medspas across the country, and sits at the heart of Moxie's growth model. You'll be stepping into a pivotal leadership role where six functions report to you: Process & Automation, QA, Technical Support, Execution & Deployment, Knowledge Management, and our lead-converting call center, Front Desk Services. Marketing Services is growing fast and adding new service lines—this role ensures our processes, automations, and quality standards are built to absorb that growth with precision and speed.
What You'll Do
- Own and lead six operational functions and the teams that run them—setting the roadmap, driving cross-functional alignment, and making most operational decisions without escalating upward. You're the operational owner who knows when to drive directly and when to empower senior leaders to run with it.
- Build AI-assisted workflows at scale—stand up AI-powered QA for Meta ads, websites, and SMS automations; deploy AI triage for technical support; and identify every place automation can close the gap between current capacity and where we need to be at 1,000 providers.
- Drive measurable quality improvement—audit error rates and QA processes, escalation rates, and ticket volume across functions; establish baseline KPIs; and execute structural fixes that deliver quantifiable improvement. Several of these workstreams already have senior owners—your job is to assess what's working, sharpen it, and unblock them, not to redo it.
- Stabilize and integrate the Front Desk Services team—establish roles, capacity models, performance dashboards, and accountability frameworks for a team newly transitioned into Marketing Services, and align the guest experience across all touchpoints.
- Design and execute the operational roadmap to 1,000—working alongside senior function leads as thought partners to deliver a sequenced, cross-functionally aligned plan that gets Marketing Services operationally ready to absorb the next cohort of providers without proportional headcount growth, and contribute a credible POV to H2/2027 planning.
We're Looking For
- 7–10 years in marketing or revenue operations, with at least 4 years managing multi-functional teams—you've led QA, technical support, deployment, or service delivery functions simultaneously, not just one at a time.
- A proven track record scaling services operations—ideally from a few hundred to 1,000+ customers—without headcount growing in lockstep. You've solved scale problems structurally, not by adding bodies.
- Hands-on fluency with the modern ops stack—ClickUp, HubSpot, Zapier/N8N, GoHighLevel. You don't just know these tools exist; you've built workflows in them and know where they break down at scale.
- Real experience building AI-assisted workflows—not just prompting, but identifying leverage points, building the automation layer, and maintaining the human oversight that keeps quality high.
- A cross-functional operator who makes decisions—you build alignment across peers in RevOps, BizOps, Product, and Service Ops without needing your manager to broker every conversation, and you hold yourself accountable to outcomes, not activity.
- A developer of people—you invest in the growth of your team, and you have examples of managers you've coached toward promotion-readiness.
Why Join Us
- Scope that matches your ambition. Multiple functions, a clear mandate, and the autonomy to own the decisions that matter—you won't be waiting for approval to move.
- A real scaling challenge. 400 to 1,000 medspas without a proportional headcount increase. If you love building systems that outlast you, this is the problem.
- AI as a first-class tool. We're not dabbling—AI and automation are primary levers here. You'll build workflows that actually change how the team operates.
- Cross-functional visibility. You'll work directly with RevOps, Product, and BizOps leadership—this role has organizational reach well beyond its title.
- A team worth building. Your org includes deeply capable people already doing great work. Your job is to put the right structure around them, not start from scratch.
At Moxie, we believe in creating a workplace where everyone feels valued, trusted, and included. Our team lives by our values: act as owners, give more than we take, move with speed and care, and simplify and learn every day.
We welcome people of all backgrounds, experiences, and perspectives to apply. If you require any accommodations to fully participate in the interview process, please let us know, we're happy to assist.
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