Senior Manager, Product Marketing
Internet Brands
Senior Manager, Product Marketing
The Senior Manager, Product Marketing sits between strategy and execution, translating high-level product marketing direction into scalable programs, processes, and deliverables. This role leads a small team, owns the product marketing strategy and research function, and drives rigor and consistency across go-to-market, positioning, and enablement efforts.
Core product positioning, narratives, and competitive differentiation (in partnership with the VP)
Ongoing product marketing research and market intelligence program
Standardized go-to-market playbooks, templates, and processes
Key launch workstreams and enablement deliverables
Team workflows, priorities, and quality of outputs
Product Marketing Strategy & Positioning
Translate product marketing strategy into repeatable frameworks, templates, and deliverables
Refine and evolve positioning, messaging, and differentiation across the portfolio
Ensure consistency of narratives across launches, sales materials, and enablement assets
Go-to-Market Execution & Operational Excellence
Own key components of launch planning, including:
Packaging and bundling inputs
Sales enablement frameworks
Standardized launch checklists and timelines
Develop and refine scalable templates for launches, collateral, and enablement materials
Identify process gaps and recommend improvements to increase efficiency and impact
Market & Product Marketing Research
Lead ongoing market intelligence efforts, including:
Competitive tracking and battlecards
Win/loss synthesis and trend analysis
Customer and prospect interviews
Market and segment insights to inform positioning and roadmap inputs
Maintain a centralized repository of product marketing insights
Partner with Product and Strategy teams to translate insights into actionable recommendations
People Management & Team Leadership
Manage and develop a small team of product marketers
Set priorities, review deliverables, and ensure high-quality outputs
Coach team members on positioning, storytelling, and stakeholder management
Balance workload and clarify ownership across workstreams
Sales & Cross-Functional Partnership
Serve as a primary product marketing partner to Sales Enablement and Revenue teams
Collaborate closely with Product, Engineering, Operations, Finance, Legal, and Communications
Represent Product Marketing in key cross-functional forums as needed
Lifecycle Support
Monitor product performance, adoption, and feedback post-launch
Recommend optimizations to positioning, packaging, or enablement based on data and market feedback
Qualifications
6–8 years of experience in B2B product marketing or closely related roles
1–3 years of people management experience (or demonstrated leadership of peers/projects)
Proven experience leading research-driven product marketing initiatives
Strong analytical skills with experience synthesizing qualitative and quantitative insights
Excellent written and verbal communication skills
Demonstrated ability to manage complex, cross-functional initiatives
$174.3k
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