Senior Manager, Marketing Operations & Performance

Description

Position Overview

As Senior Manager, Marketing Operations & Performance, you’ll help clients get the most out of their demand generation efforts, from the martech stack to the media that feeds it. We’re looking for a hands‑on HubSpot/Marketo expert, building smart workflows, sharp lead scoring, and clean integrations, while establishing the performance marketing best practices that connect every program to pipeline and revenue. Along the way, you’ll help build StudioNorth’s reputation as a go‑to marketing operations partner on leading platforms. This role is for a curious, hands‑on builder who loves the tools and what they make possible for clients.

You’ll also help shape what marketing operations looks like at StudioNorth. This is a ground‑floor opportunity for an ambitious, hands‑on expert to build a practice from the start, develop a team, and grow your leadership as the practice grows. You’ll work alongside Strategy, Client Services, Analytics, and Growth, and join client conversations as the person who knows how the systems actually work and can make them click for everyone else.

What You’ll Do

Marketing Operations & Automation

• Design and optimize buyer lifecycle frameworks, nurture programs, and customer journey automation.
• Build and manage HubSpot workflows, segmentation strategies, and lead scoring models.
• Manage partner relationships for Marketo and digital development projects.
• Develop marketing‑to‑sales handoff processes and CRM integration strategies.
• Establish data governance standards and operational best practices across client engagements.

Analytics & Revenue Measurement

• Build and refine attribution models and measurement frameworks across tools like GA4, client CRM, and DSP platforms.
• Build dashboards, set reporting standards, and deliver executive-level insights.
• Guide clients and internal resources to connect marketing activities to pipeline and revenue outcomes.
• Translate complex data into actionable recommendations for clients and internal stakeholders.

Ecosystem Fluency & Practice Development

• Dig into client martech stacks with real curiosity: audit how their CRM, automation, and analytics tools connect, and find what’s broken, underused, or ready to do more.
• Explain how it all works, clearly and with enthusiasm, to client marketing and technical teams, alongside StudioNorth’s account and strategy leads.
• Help shape and package StudioNorth’s marketing operations offerings as the practice grows.
• Be the go‑to expert on marketing automation, attribution, and revenue measurement, inside StudioNorth and in client conversations.
• Turn what works for clients into repeatable processes, templates, and standards that strengthen StudioNorth’s marketing operations offering.

Performance Marketing Oversight

• Oversee paid media strategy across search, social, display, content syndication, CTV, and emerging channels.
• Ensure paid media efforts are fully integrated with marketing automation and measurement frameworks.
• Partner with media specialists to optimize campaign performance and ROI.

Requirements

What You Bring

• 7+ years of hands‑on experience in marketing operations, marketing automation, or revenue marketing.
• Deep, hands‑on experience building in HubSpot (preferred), Marketo, Pardot, Eloqua, Salesforce Marketing Cloud, or a similar platform.
• Genuine passion for martech: you explore new tools, features, and integrations because you love it, not because you have to.
• Experience designing nurture programs, lead scoring, segmentation, and lifecycle automation.
• Strong understanding of CRM integrations (especially HubSpot with Salesforce), attribution modeling, and marketing measurement.
• Comfortable using AI tools to build additional automation and efficiency into marketing programs and operations.
• Experience connecting marketing activity to pipeline and revenue.
• Solid understanding of paid media strategy and planning decisions (search, social, programmatic) and how media feeds automation and measurement.
• Confident presenting your work and translating technical concepts for client marketing and IT teams.
• Experience developing and managing staff.
• HubSpot Marketing and Content Hub certifications.

Preferred

• HubSpot Sales Hub experience.
• HubSpot or Marketo implementation experience.
• Salesforce or Microsoft Dynamics integration experience.
• RevOps experience.
• Agency experience supporting B2B clients.