Marketing Specialist

At Heritage Grocers Group, how we work is defined by shared values that include absolute integrity, respect, and collaboration. However, it's more than that; it's smart and highly driven people united in purpose to serve one another. Bring your energy and unique perspective and you'll have the opportunity to grow with us professionally, personally, and financially. You'll be part of a team that genuinely cares about helping you succeed, and you'll work alongside talented colleagues, while making a difference in our communities. POSITION SUMMARY The Marketing Specialist is responsible for developing and executing innovative, data-driven marketing campaigns that elevate our brand, drive customer engagement, and promote sales across our grocery retail footprint. As an exempt-level position, the role requires independent decision-making, creative strategy, and cross-functional leadership to ensure campaigns deliver measurable impact across channels. ESSENTIAL DUTIES AND RESPONSIBILITIES The essential duties and responsibilities of this position include, but are not limited to, the following: Manage day-to-day operations across all social media channels, community engagement, and the strategic scheduling of posts to ensure a consistent brand voice. Monitor digital trends and social conversations to source and curate shareable content that aligns with brand values, focuses on business goals, and resonates with the target demographic. Design and launch integrated marketing campaigns (digital, in-store, email, print, social) to support seasonal promotions, product launches, loyalty programs, and brand initiatives. Collaborate with merchandising, creative, and operations teams to align messaging and visual assets with business goals. Develop campaign strategy based on customer insights, market trends, and competitive intelligence. Monitor and optimize campaign performance metrics, including CTRs, ROI, and customer acquisition/retention. Manage agency relationships and oversee the production of media assets and collateral. Create post-campaign reports with actionable insights and recommendations for future initiatives. Support brand consistency across all customer touchpoints and ensure adherence to compliance guidelines. Other duties as assigned. SKILLS AND QUALIFICATIONS Bachelor's degree in Marketing, Communications, Business, or related field. 4+ years of marketing experience, with a strong background in campaign strategy and execution. Experience working within retail, grocery, or FMCG sectors highly preferred. Proficiency with marketing analytics, CRM platforms, and creative tools (e.g., HubSpot, Salesforce, Google Analytics, Adobe Creative Suite). Strong communication skills with the ability to present ideas clearly and persuasively. Highly organized and capable of managing multiple deadlines and priorities. Knowledge of shopper marketing or omnichannel retail strategy. Experience supporting loyalty, mobile app, or customer engagement campaigns. Familiarity with regional consumer demographics and cultural nuances. Bilingual in English and Spanish, a plus. PHYSICAL DEMANDS AND WORK CONDITIONS While performing the duties of this job, the employee is regularly required to sit, stand, and use the hands to handle objects, tools, or controls. Successful performance requires vision abilities that include close vision and the ability to adjust focus. The work environment is typical of an office. Ability to drive and flexible to travel to all company locations if required. IMPORTANT DISCLAIMER NOTICE The job duties, elements, responsibilities, skills, functions, experience, educational factors, and the requirements and conditions listed in this job description are representative only and not exhaustive of the tasks that an employee may be required to perform. The Employer reserves the right to revise this job description at any time and to require employees to perform other tasks as circumstances or conditions of its business or the work environment change. Disclaimer: The pay scale above is the hourly wage range that the Company reasonably expects to pay for this position. *Manager roles have a bonus target potential paid out quarterly based on company results/metrics. Within this range, individual pay is determined by location and other factors including, but not limited to, specific skills, relevant work experience, and relevant education and/or training. The Company offers competitive medical, dental, vision, and supplemental benefits to its team members. Team Members are also able to participate in the company's 401k plan that includes a safe harbor match. This information is provided to applicants in accordance with IL Senate Bill HB2139 and state and local minimum wage standards. #J-18808-Ljbffr