Marketing Operations & Analytics Lead

Marketing Operations And Analytics Lead

This is a foundational role on Sierra's Operations team, sitting at the intersection of marketing and GTM. As Marketing Operations and Analytics Lead, you'll own two things: the measurement infrastructure that connects marketing programs to pipeline and revenue; and the operational processes that make the marketing engine run efficiently and at scale.

What you'll do

• Full-funnel attribution: Design and own Sierra's marketing attribution framework, connecting campaigns, events, content, and demand gen programs to pipeline generation and ultimately LTC conversions.
• Pipeline analytics: Partner with Marketing and Sales to analyze pipegen by vertical, region, and segment. Track conversion rates at each stage and surface where marketing programs areand aren'tgenerating high-quality opportunities.
• Performance reporting: Build and maintain the marketing team's core performance dashboardscampaign ROI, event pipeline influence, channel mix, lead quality, and funnel velocity.
• ICP & account intelligence: Develop data-driven ICP scoring and account prioritization models to focus marketing investment on segments with the highest win rates and ASPs. Integrate signals from first-party and third-party intent sources to keep targeting sharp.
• Experiment design & optimization: Design rigorous A/B and multivariate tests across marketing channels. Establish the statistical standards the team uses to evaluate new programs; translate results into clear, actionable recommendationsnot just p-values.

• Lead management & routing: Define and maintain lead scoring models, MQL thresholds, and routing logic from first touch to Sales handoff. Partner with Sales to ensure lead quality, minimize friction, and continuously improve conversion from MQL to pipeline.
• Campaign operations: Own the operational infrastructure behind campaign executionemail programs, landing page workflows, event lead capture, and list management. Build processes that let the demand gen and events teams move quickly without creating data debt.
• Cross-functional partnership: Serve as the analytical and operational bridge between Marketing, GTM Ops, Finance, and Sales leadershipensuring marketing metrics are aligned with company PG, POC, and ARR targets; contribute to quarterly business reviews (QBRs) and annual planning with marketing-specific performance analysis and forecasts

What you'll bring

• 12+ years spanning marketing analytics and marketing operations
• Deep expertise in attribution modeling, multi-touch funnel analysis, and pipeline/revenue measurement in long, multi-stage enterprise sales cycles
• Hands-on martech stack experiencemarketing automation (Marketo, HubSpot, or similar), Salesforce, lead routing, and third-party enrichment tools
• Strong SQL skills; fluency working with large datasets in modern data stacks (ClickHouse, Snowflake, BigQuery, or similar)
• Proven ability to translate complex analyses into clear narratives for non-technical stakeholders, including C-suite executives
• High attention to detail and a strong point of view on what "good" looks likeyou've built this infrastructure before and know where the landmines are